Protecting children from the risks of online play across Asia Pacific
Categories & Services
CHALLENGE
As play is increasingly digital, children today face new and unprecedented risks. Hacking, invasion of privacy and child safety are the next frontier for safe parenting. Despite the dangers being widely recognized, discussions on the best policies and regulations to combat them were relatively nascent across Asia Pacific. The LEGO Group sought ways to engage the policy discussion to help create a safe and beneficial digital play experience for children.
SOLUTION
The LEGO Group’s Government and Public Affairs team engaged APCO to better understand the regional environment and local nuances within four APAC markets. APCO investigated current market trends, regulations and stakeholders governing digital engagement with children, seeking to identify ways to impact policy to level the often-uneven ground between accessible technology and children’s safety. Our recommendations informed the LEGO Group’s approach to engage in policy discussions through innovative research that incorporates the voices of all key stakeholders, including children.
IMPACT
By looking at uncommon ways to address this challenge, APCO was able to structure the LEGO Group’s engagement with policymakers and regulators to enhance the overall understanding of the challenges and expectations of children and relevant stakeholders. This engagement not only helped drive the change needed to get the best out of technology, but also enhanced awareness of the company’s efforts at delivering beneficial digital play for children that considers their well-being.
