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Tom Short

Director & European Technology Practice Co-Chair

Tom Short is a Director in APCO Worldwide’s London office and Co-Chair of our Technology Practice in Europe. He has over ten years’ experience in corporate communications, media relations and reputation management, working across a broad array of industry sectors including technology, healthcare, manufacturing, logistics & supply chain, construction, property, energy and FMCG.

Mr. Short is an experienced leader of global communications projects, leading multi-market programmes for some of APCO’s largest corporate clients. Throughout his career he has worked with a number of large multinationals, helping them to define positioning for parent brands and subsidiaries and build the fundamental communications infrastructures needed to support long-term media and stakeholder relations programmes. As Regional Technology Practice Co-Chair, Mr Short advises clients in an array of areas including AV, digital transformation, data centres and critical infrastructure, big data and analytics, robotics, AI, AR/VR/MR, privacy and cyber security. He leads a number of APCO’s major European technology clients and serves as senior advisor to many more across the spectrum of technology and innovation.

Prior to joining APCO, Mr. Short spent 6 years at a leading built environment sector communications consultancy, working in the construction & engineering, energy and residential property sectors.

Mr Short holds a Bachelor’s Degree in English Literature from University of Birmingham and a Master’s Degree in Multimedia Journalism from Bournemouth University.