Lana Osher, market lead and senior associate director for APCO Worldwide in Tel Aviv, specializes in providing crisis communications, reputation management, strategic communications and public affairs support to multinationals. In her role, she helps some of the world’s largest brands engage with a wide range of business and nonprofit executives, government officials, journalists and other leaders to navigate, manage risk, and succeed in the vibrant Israeli ecosystem.
As a member of APCO’s global crisis practice, Ms. Osher leads APCO’s digital crisis simulation service, emPOWER. In this capacity, Lana builds crisis management infrastructures for clients and evaluates preparedness through conducting tailor-made digital crisis simulations. These simulations provide clients with in-depth analytics and insights to equip participants with the knowledge necessary to better understand how to improve responses during a crisis. Ms. Osher also manages crisis war rooms on behalf of clients during times of need, drafting scenario plans, preparing responses and correspondences, developing Q&As, coordinating global teams of APCO consultants and communicating with stakeholders on behalf of clients when appropriate.
Prior to joining APCO in 2012, Ms. Osher served as a research associate at the Rubin Center for Research in International Affairs, supporting the publication of texts on Israel, security and stability in the Middle East and the Muslim Brotherhood. Ms. Osher holds a BA in Government and International Affairs and an MA Certificate in European Economic and Political Studies from the Interdisciplinary Center, Herzliya. Ms. Osher is a native English speaker and fluent in Hebrew.