APCO Strengthens its Brand Reputation and Crisis Management Offer

Washington (March 29, 2017) – Mary Jo Jacobi and Patrick Jephson, reputation and crisis management experts with more than a combined 65 years of industry experience, joined APCO’s International Advisory Council (IAC) announced Margery Kraus, founder and executive chairman of APCO Worldwide.

“Corporations and high-profile individuals face reputational risks every single day,” Kraus said. “APCO is uniquely positioned to help clients navigate these challenges and thrive in this complex, ever-changing world. Mary Jo and Patrick’s experience managing the reputations of some of the world’s most prominent companies and individuals will be of tremendous value, and we’re delighted to welcome them to our IAC.”

Mary Jo Jacobi is an international reputation, brand and crisis consultant based in Washington D.C., having been the chief communications officer for several of the world’s leading multinational companies She is the only person to have been appointed to office by two U.S. Presidents, a British Prime Minister and Queen Elizabeth II.

During her corporate career, Jacobi created and implemented award-winning global brand strategies for Lehman Brothers and HSBC Holdings, including the much-copied use of airport airbridges for advertising and thought leadership. She earned her reputation as a crisis communications expert with Drexel Burnham (securities fraud), Royal Dutch Shell (reserves miscategorization) and BP America (Deepwater Horizon tragedy).

“I’m very excited to join such a distinguished group of experts on APCO’s International Advisory Council,” said Jacobi. “APCO is a proven leader in global communications, and I look forward to assisting the firm’s clients and contributing to its collective expertise. 

Patrick Jephson  is the former chief of staff to Princess Diana and a founding partner of JephsonBeaman, a Washington D.C. reputation management consultancy, whose client list includes prominent individuals, government agencies and multinational corporations.

“I very much appreciate the opportunity to join APCO’s IAC,” said Jephson “and look forward to helping the firm’s clients with the communications and reputation challenges of today’s complex international business landscape.”

As chief of staff to Princess Diana he was responsible for every aspect of her public duties and personal organization. During his eight-year tenure, Jephson managed the princess’s emergence as a global humanitarian figure and advised her on a wide range of issues from engaging with heads of state to the constitutional controversy of her separation from Prince Charles.

Jacobi and Jephson join a distinguished group of reputation experts on APCO’s IAC including:

  • Barie Carmichael, former vice president and chief communications officer, Dow Corning Corporation
  • Chris Hassall, Ph.D, former global external relations officer at Procter & Gamble
  • Denise Hill, former vice president, corporate communications and public relations, of Delhaize America
  • Vada Manager, former senior director of global issues management for Nike, Inc.
  • Jim Moorhead, former managing director of major public relations firm; former partner at Washington, DC law firm
  • Sandra E. Taylor, former senior vice president of corporate social responsibility for Starbucks Coffee Company

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Anthony DeAngelo


Anthony DeAngelo


Media Relations Manager


About APCO Worldwide

APCO Worldwide is a global communication consultancy. We help the most innovative organizations adapt and thrive in this fast-moving, interconnected and complex world, enabling them to reach their business and societal goals. We bring our clients' work to life creatively and digitally through diverse thinking and a campaign mentality that is not limited by any particular service or discipline, but embraces a variety of integrated tactics to achieve success. APCO is a majority employee- and women-owned business. 

About APCO's International Advisory Council

APCO Worldwide’s International Advisory Council (IAC) and its four subgroups comprise more than 90 recognized global leaders, including: former elected politicians; leaders of business and industry; academics at leading universities; world-class journalists and editors; NGO and nonprofit pioneers; diplomats; and policy experts. Each member offers clients invaluable real-world knowledge; they are individuals who understand the complex issues clients face because they have encountered similar opportunities and challenges – and successfully conquered them – in their own careers. Clients can utilize individual members, or a select group of members with varying perspectives, to obtain robust counsel that can help them make the right decisions.