International Brand Expert Joins APCO Worldwide to Expand Corporate Responsibility and Social Impact Services

New York (October 27, 2016) – W. Allen Shapard, a prominent communications and branding expert and former senior vice president, global partnerships at WME/IMG, joined APCO Worldwide as senior director, chair of public engagement strategies, announced Nelson Fernandez, chairman, North America and managing director of APCO’s New York office.

“Throughout his career, Allen has established a proven track record as an effective brand marketing and strategic communications expert,” Fernandez said. “His experience advising some of the most prominent international organizations, corporations, institutions and notable individuals will be of tremendous value to our clients as they face a complex, ever-changing world. We’re delighted to welcome Allen to APCO.”

Prior to joining APCO, Shapard served as senior vice president, global partnerships, and head of global institutions group for WME/IMG, the international media, marketing, entertainment and sports conglomerate. As senior vice president, Shapard led a multi-disciplinary, international strategic practice, helping clients increase global awareness and impact.

During his time with WME/IMG, Shapard led multinational teams to advise leading corporations, nonprofits and governments including the Nobel Foundation and Norwegian Nobel Institute, Dubai World Expo 2020, YMCA, AARP, Samsung, Honeywell, AT&T and the US Institute of Peace. He has also proven himself as a leader in the world of corporate social responsibility and philanthropy, providing strategic counsel to major global actors such as Alwaleed Philanthropies, BP, Volvo, UNHCR and Cantor Fitzgerald. 

In addition, Shapard has created and executed significant thought leadership campaigns for major corporations, such as Cisco’s Public Sector Summit, KPMG Center for Leadership and Business Ethics, and the Honeywell-Nobel Digital Initiative.

Shapard first joined IMG in 1996 as vice president and associate general counsel. Before joining WME/IMG, he spent three years as an associate counsel at Morrison & Foerster and Dow Lohnes in Washington, D.C.

“I am very pleased to be joining APCO as the next exciting phase in my career,” Shapard said. “Most energizing is the opportunity to lead APCO's public engagement strategy group. I look forward to assisting leading corporations, institutions and individuals in effectively engaging key stakeholders to enhance reputation as well as increase awareness and impact. This will be achieved through a multidisciplinary approach incorporating brand marketing, strategic communications, corporate responsibility initiatives, media and strategic partnerships.”

Shapard holds a bachelor’s degree from Yale University, a master of philosophy degree in international relations from Cambridge University and a juris doctor degree from the University of Virginia.

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About APCO Worldwide

APCO Worldwide is a global communication consultancy. We help the most innovative organizations adapt and thrive in this fast-moving, interconnected and complex world, enabling them to reach their business and societal goals. We bring our clients' work to life creatively and digitally through diverse thinking and a campaign mentality that is not limited by any particular service or discipline, but embraces a variety of integrated tactics to achieve success. APCO is a majority employee- and women-owned business.