APCO Worldwide Names Karen Buerkle Managing Director of APCO Insight

Bill Dalbec Becomes Deputy Managing Director; Chris Levy Joins as Director in Europe

Washington (December 17, 2014) – APCO Worldwide announced today that Karen Buerkle has been named managing director of APCO Insight, the opinion research consultancy of APCO Worldwide. Bill Dalbec, assumes the role of deputy managing director for APCO Insight.

“Insight has always been at the forefront of reputation research and strategy within the industry while creating some of the firm’s most valuable intellectual capital, including Champion Brand,” said Brad Staples, who will take the helm at APCO as CEO on January 5, 2015. “I look forward to seeing Karen take Insight forward as it continues its leading research, helping our clients better understand and engage with their key stakeholders.”

APCO Insight consistently provides rigorous research that offers valuable guidance that has helped clients better engage with their key stakeholders and create programs that have meaningful impact. As managing director, Buerkle will lead the strategic development of Insight’s offerings and manage the daily operations of the group. As deputy managing director, Dalbec will be charged with continuing to grow the firm’s public affairs research globally, building on previous success with TradeMarks and a strong portfolio of public affairs research across in the United States and Europe.

“I’m excited to take on this new role, leading a wonderfully creative and insightful team of researchers and communications strategists,” said Buerkle. “Insight has always been at the forefront of the industry, providing leading companies and associations actionable intelligence based on high-quality research, and I look forward to continuing that proud tradition.”

The firm also announced the appointment of Chris Levy as director for APCO Insight, who will manage all the group’s activities in Europe. Levy is the former associate director at YouGov and will be based in APCO’s London office. Levy has hit the ground running engaging with several key clients and will lead APCO’s annual TradeMarks study in Brussels, which measures trade association effectiveness and will be launched into the field this week.

Chrystine Zacherau, senior director, will continue to manage Insight’s health care portfolio; Katie Sprehe, director, will spearhead Insight’s Reputation Research & Strategy portfolio; and Mark Benson will remain as Insight’s chairman, providing support in business development, serving as a resource for all of Insight’s senior leaders and providing strategic counsel to clients.

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Tim Kraus


Tim Kraus


Associate Consultant, Global Marketing & Communications