Raad Afyouni, APCO Worldwide Announce Strategic Partnership

Kuwait City (Oct. 9, 2013) – Raad Afyouni, a leading public relations and advertising agency with offices in Kuwait and Lebanon, announced today its strategic partnership with award-winning communication, stakeholder engagement and business strategy firm APCO Worldwide.

As part of the collaboration, APCO Worldwide named Raad Afyouni as its exclusive strategic partner in Kuwait and Lebanon. BlackBerry is the first among APCO’s key regional clients to benefit from the partnership.

"We have had a remarkably successful year in the Arab region here at APCO. With this strategic partnership, we hope to consolidate our regional competency and reach," said Mamoon Sbeih, managing director for the Arab region at APCO Worldwide. "Raad Afyouni has unrivalled knowledge of the Kuwait and Lebanon markets, which are key growth areas in the region. Such a high degree of competency will be a tremendous asset for our valuable regional clients, including BlackBerry."

Set up in 2009, Raad Afyouni manages the communication and branding mandates for leading businesses in the region including Kuwait Finance House, Nissan, Hyundai, Infiniti, Kuwait Airways, Wataniya, Sanyo, Etihad Airways and Automak.

Houssam Afyouni, founder and CEO of Raad Afyouni added, "We are excited to announce our partnership with APCO Worldwide. With our invaluable local intelligence and APCO's award-winning global consultancy services, we look forward to raising the bar of public relations offerings in both Kuwait and Lebanon."

APCO's offices in the United Arab Emirates have demonstrated continued growth since opening in 2006. APCO's clients include leading corporations, industry associations, nonprofit organizations and governments; and the firm has received several industry awards including being named European Consultancy of the Year (2009) at the European Public Affairs Awards, Southeast Asia Consultancy of the Year (2011) by The Holmes Report and Large PR Firm of the Year (2011) by PR News.

Media Contacts

Anthony DeAngelo


Anthony DeAngelo


Media Relations Manager