From the Campaign
With the great help of APCO, within 5 weeks our initiative became known not only throughout Berlin, but also nationwide. Especially on social media, APCO engaged all participants and created an excellently conducted and interactive live communication campaign… With APCO’s sensitive and authentically implemented strategy, potential donors could be touched emotionally. This created a special community that generously supported this important initiative with donations.
Prof. Jalid Sehouli
Founder of the Rosi Initiative & Director of the Charité Women’s Hospital
APCO has managed to give our cause a face. On various channels, the agency not only used visual elements in a memorable way, but also served the narrative with the best possible quality content. As a concerned relative, I particularly like the fact that we didn’t tell a sad story about cancer but talked about strong women who keep on fighting and still have enough humor to search for 40,000 men – that alone has already empowered the women, even though we haven’t yet torn down these dreary walls.
Founder of the Rosi Initiative