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Five Questions to Assess an Authentic Corporate Purpose

Performance data increasingly demonstrate superior long-term financial results from companies taking action on Social, Environmental and Governance (ESG) factors material to their business. Profit and purpose are not mutually exclusive.   ..
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The Critical Role of HR Communication in Times of Crisis

As the coronavirus outbreak rapidly progresses, HR departments across all companies can and should be fully engaged and at the forefront to demonstrate caring and become part of the solution. ..
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How to Build a Culture in Your Company That Lasts

For any business, building a culture does not happen overnight. It is a process that needs to evolve over time and allow for wider interpretation to include a wider set of stakeholders, as the business grows. But for now, the question is: where to does it start?..
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Lean in, Listen and Deliver: What the Consumer of the Future Wants

How people spend their money is the reflection of what they care about. Consumers of the future have their own wants, and it is the responsibility of every corporate communicator to lean in, listen and craft an approach to deliver them...
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In the Digital Era, Consumers Are Taking the Lead

Flying under the radar has been a common strategy for many companies that did not want to be involved in sensitive issues. However, there is no space left under the radar today. The expectation is that companies act, and those actions must connect to their values and culture. ..
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Building an Agile Company

Companies have an unprecedented chance to use their vision and values to influence the social landscape, take a stand and make a meaningful difference. It is what society wants to see, and employees are demanding...
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Privacy and Security Starts With the C-Suite

As executives grapple with growing consumer expectations and new regulatory regimes, standout companies will embrace these changing dynamics instead of hiding from them. But truly adopting values of protecting consumer privacy and baking in security measures by design requires the C-suite reaching outside of the standard chorus of voices, gaining insight from diverse perspectives...
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It’s Time to Talk and Walk the Talk

In today’s competitive business environment, a clear, well-thought-out set of vision and values, backed by action, can help organizations reach key business objectives, attract the best talent and protect their reputation...
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How C-Suite Vision and Values Affect Employee Health and Wellness

In a world where companies are desperately trying to attract talent, the bottom line is simple: when employees feel better, they perform better...
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Role of the C-Suite in Ethical Decision Making

While it’s less common to see someone getting praised in the press for their adherence to strict values, every health company we admire has a strong hand at the helm, guiding the company towards more ethical positions and setting an example for employees to make ethical decisions every day...
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