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The COVID-19 Pandemic: A New Public-Private Balance

During these unprecedented times, it is essential that the public and private sectors work together in building the post-COVID-19 reality. Italy will value such exchange now more than ever...
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Black Swan or Boomerang: Trajectories for Geopolitics in the 2020s

In 2016, the American electorate delivered a black swan outcome that has had profound implications for people everywhere. Their choice next week will set the trajectory for the post-pandemic global order of the 2020s and beyond. ..
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Comparing Public Attitudes Toward COVID-19 Around the World

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...
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The Road Ahead Beyond Pandemic and Shutdowns

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...
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CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis...
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Americans’ Views on Key Healthcare Topics Evolve During Crisis

New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines...
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Trust in Leaders Emerges as a Pivotal Workplace Factor for 2020

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values...
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The Last 2020 Digital Trends Post You Need to Read

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond...
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Meeting the Demands and Expectations of Consumers of the Future

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes...
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Associations Rising

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them...
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