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Keio University Adovacy Campaigning Lecture Recap

As a leading global company in public affairs and strategic communication, APCO's Tokyo office had the opportunity to hold a lecture on advocacy campaigning with a class of international and Japanese students at Keio University...
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Creating a Culture That Boosts Employee Engagement

Today, enhancing the engagement of employees is critical to a company’s near and long-term successes and helps to retain the best talent. Based on our experience in Japan, here are three key elements that global companies should consider...
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CSR Leadership and Implications on Business Practices in Japan

Japan serves as an important example of how local cultures and customs can impact a company’s strategy for corporate social responsibility and leadership in markets around the world...
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Multilateral Institutions Provide Guidelines for Businesses Looking to Enter Japan

In Japan, perhaps now more than ever, multilateral institutions and their initiatives command the respect of public and private sectors. Despite a number of geopolitical issues plaguing the country, governments and privately-owned businesses still look to international standards to guide their practices...
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Identifying the Foundation for the Future Development of AI

As countries and companies rush to develop new artificial intelligence technologies and usher in an AI-integrated society, their leaders must also take the time to recognize the importance of rules and guidelines for ethical AI development...
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What Would It Mean for Values to Drive Your Business?

If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ..
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Advice for Japanese Businesses Investing in Europe

Europe is a very different place since the previous Japanese acquisition waves, and Japanese business leaders need to adapt their approach and be aware of the changes Europe is undergoing...
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The EU and Japan: Natural Partners in Digital Policy?

We can expect the EU and Japan to have an increasing impact on the future of digital regulation, given their common values and shared economic interests in the digital economy...
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Japanese Media Relations Insights for Communicators

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan...
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Communicating in an Era of Great Change

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator...
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