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Crisis Communications is Key to Healthcare Cybersecurity Planning

Now, more than ever, the integrity of the healthcare industry depends on resilient proactive and reactive cybersecurity measures. Assembling a cyber crisis communications plan is a business decision that represents an organization’s commitment to its customers and reputation...
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Von der Leyen’s Gambit: Turning Citizens into Champions of a European Health Union

As health policy is a hot topic in a COVID-19 world, it was hardly surprising that European Commission President Ursula von der Leyen opened her State of the European Union address on 16 September with four health proposals. In the pre-COVID-19 era, EU health policy would rarely have been the first item on the presidential agenda, but plenty has changed this year...
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More to UK Health Reforms Than Just Obesity and COVID-19

Two major reforms to the UK’s public health system were announced in recent weeks—refreshed efforts to fight obesity, and the creation of a new body specifically to prevent a second wave of COVID-19. Both announcements represent an evolution, rather than a revolution, but are arguably more interesting for what they say about Prime Minister Boris Johnson’s approach to government, and how businesses should engage with his administration...
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Recap: Brazda Breakfast Briefing with Dr. Anthony Fauci

At the August 6th Brazda Breakfast briefing, an event sponsored by APCO and hosted by our partner, The Alliance for Health Policy, Dr. Anthony S. Fauci walked over 60 reporters through what we know now about COVID-19, how it spreads, where it is spreading, the status of vaccine development, and most importantly, what we all can and should do to slow the spread...
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Lessons from the Pandemic About How to Scale Up Digital Health in Europe

The COVID-19 pandemic has exposed some of the structural weaknesses and inefficiencies of health systems across Europe. This has increased public and political awareness about the need to invest more in health. The way the crisis was handled by national governments particularly fueled discussions about the digitalization of the health sector, in many cases proving that a transition to more digital health services and applications is possible when push comes to shove—at least temporarily...
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COVID-19 Made the Case for More EU on Health, but will There be any Meaningful Changes?

The COVID-19 crisis has given a boost to those who want the EU to play a bigger role in health. Only time will tell if EU Member States are really willing to take the jump and commit to a true “Europe of Health.”..
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Protecting Reputation and Engaging Healthcare Workers During and After COVID-19

COVID-19 is creating challenges never seen before in many of the nation’s hospital health systems. The new normal is creating a threat to staff health, morale and confidence in their leadership...
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Americans’ Views on Key Healthcare Topics Evolve During Crisis

New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines...
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A ‘New Normal’ for Healthcare Communicators Post COVID-19

As painful, bewildering and traumatic as the past few weeks have been for businesses and society at large, one thing is clear: what we should really be hoping for is a return to ‘a new normal’—a world where we apply the many learnings of the current crisis and emerge stronger...
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Making Healthcare as Diversified as we Need it to Be

If there’s one silver lining to the dark pandemic cloud hanging over all of us, everywhere, it’s that we can apply the rude awakening to our shared vulnerabilities to accelerate a more proactive, preventative and protective approach to health...
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