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Essential Bytes: The Role of Social Impact

A rising social consciousness fueled by the rapid evolution of digital communications has compelled companies to make social impact a core tenet of strategic program development. Corporate social responsibility has evolved from sidecar activities to bolster reputation to strategic investments in concrete action connected to larger purpose and impact strategies for the business, more and more often with C-Suite buy-in...
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Essential Bytes: Grassroots Advocacy with Phone2Action

While person-to-person interaction is at an all-time low as we struggle to flatten the curve of COVID-19 cases, grassroots advocacy and social media engagement is at an all-time high. Phone2Action’s Stephanie Stouffer, an APCO alumna, joins our hosts on the latest episode of Essential Bytes to discuss the unique opportunities presented by the unified collectives emerging online in the wake of COVID-19 and renewed calls for social justice...
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Introducing Essential Bytes: Episode 1

Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...
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