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Looking Ahead: 2021 Digital Trends

The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter...
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The Digital Services Act: The New GDPR?

With the publication of the Digital Services Act (DSA) draft legislation on 15 December, the European Commission is now overhauling its framework for digital services, adopted in 2000 with the e-Commerce Directive...
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Has Germany set the European Transport Sector on the Path to a Digital Transformation?

Following years of ideation and feasibility analyses, the real-world use cases of 2021 will provide the first benchmarks for governments and industry players throughout Europe and thereby serve as a first indicator of whether the upcoming Council Presidencies will progress with Germany’s “New Mobility Approach.”..
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Championing Female Tech Leaders of the Future

Only one in six tech specialists in the UK are female, with only one in 10 of those being in leadership positions. Regardless of increasing efforts by some companies to improve, it’s clear female representation in the technology sector is still seriously lagging...
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Germany’s EU Council Presidency is Coming to an End, but the Financial Sector’s Digital Transformation is Here to Stay

Even with Germany’s EU Council Presidency coming to an end, it is expected that digital transformation in the financial sector will still be a widely discussed topic in 2021, in particular, as it intertwines with other legislative plans at the European level...
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The COVID-19 Pandemic: A New Public-Private Balance

During these unprecedented times, it is essential that the public and private sectors work together in building the post-COVID-19 reality. Italy will value such exchange now more than ever...
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Solidarity, Sovereignty, Strength? What GAIA-X and the German Presidency Could Mean for the EU

Achieving technological sovereignty is one of the EU’s key priorities, not just in terms of its digital agenda, but also its strategic autonomy and place in the world. While digital hasn’t always been Europe’s strength, if German leadership can foster solidarity it may help Europe achieve its goal...
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PSG v. Bayern Final: Who Scored Big With Fans Online

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...
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Essential Bytes: Grassroots Advocacy with Phone2Action

While person-to-person interaction is at an all-time low as we struggle to flatten the curve of COVID-19 cases, grassroots advocacy and social media engagement is at an all-time high. Phone2Action’s Stephanie Stouffer, an APCO alumna, joins our hosts on the latest episode of Essential Bytes to discuss the unique opportunities presented by the unified collectives emerging online in the wake of COVID-19 and renewed calls for social justice...
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Introducing Essential Bytes: Episode 1

Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...
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