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The Stories Behind Inequality and Why We Must Listen

It's hard enough hearing about the difficult experiences of people prior to COVID-19. Add a global pandemic, economic collapse and unemployment crisis on top of that and you understand just how disproportionate of an impact that systematic inequality has on the most vulnerable people in our society...
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The COVID-19 Pandemic: A New Public-Private Balance

During these unprecedented times, it is essential that the public and private sectors work together in building the post-COVID-19 reality. Italy will value such exchange now more than ever...
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Comparing Public Attitudes Toward COVID-19 Around the World

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...
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For Retailers, Stakeholder Engagement Will Shape Holiday Season Success or Failure

While most of the high-tech, operational changes that will help the holiday season are already underway, companies hoping to drive traffic to their brick and mortar locations should now take the time to focus on stakeholder communication and engagement. For retailers, agility in communications, especially with and by employees, will make it easier to close out the year coming back stronger...
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Celebrating Women’s Equality Day 2020

To help commemorate Women's Equality Day, we hosted a special conversation featuring Irene Khan, the United Nations Special Rapporteur for Freedom of Expression and Opinion, to discuss COVID’s disproportionate impact on women, the changing expectations of balancing work and family life and the work still ahead to ensure women’s equality...
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C-Suites Need Communicators!

At a time when hyper-connectivity makes decisions and their consequences widely visible and with perceptions affecting an organization’s bottom line, communicators need to be part of the C-suite...
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More to UK Health Reforms Than Just Obesity and COVID-19

Two major reforms to the UK’s public health system were announced in recent weeks—refreshed efforts to fight obesity, and the creation of a new body specifically to prevent a second wave of COVID-19. Both announcements represent an evolution, rather than a revolution, but are arguably more interesting for what they say about Prime Minister Boris Johnson’s approach to government, and how businesses should engage with his administration...
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Recap: Brazda Breakfast Briefing with Dr. Anthony Fauci

At the August 6th Brazda Breakfast briefing, an event sponsored by APCO and hosted by our partner, The Alliance for Health Policy, Dr. Anthony S. Fauci walked over 60 reporters through what we know now about COVID-19, how it spreads, where it is spreading, the status of vaccine development, and most importantly, what we all can and should do to slow the spread...
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For U.S. Organizations, Recovery Plans Begin Within

It is important for organizations to understand that while the pandemic has tested their resiliency like never before, their long-term viability depends upon the consumers who will ultimately judge them on their ability to effect real change...
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Lessons from the Pandemic About How to Scale Up Digital Health in Europe

The COVID-19 pandemic has exposed some of the structural weaknesses and inefficiencies of health systems across Europe. This has increased public and political awareness about the need to invest more in health. The way the crisis was handled by national governments particularly fueled discussions about the digitalization of the health sector, in many cases proving that a transition to more digital health services and applications is possible when push comes to shove—at least temporarily...
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