How to Make Your Advertising Stand Out in the Crowded COVID-19 Pandemic Landscape
Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message...Read More
CAC 40 CEO’s Communication at the Time of the Coronavirus
APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis...Read More
The Critical Role of HR Communication in Times of Crisis
As the coronavirus outbreak rapidly progresses, HR departments across all companies can and should be fully engaged and at the forefront to demonstrate caring and become part of the solution. ..Read More
Employee Advocates: the Future of Stakeholder Engagement and Influence
As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates...Read More
What Would It Mean for Values to Drive Your Business?
If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ..Read More
Can We Cannabiz?
Cannabis is quickly becoming the “next big thing” on the cusp of breaking through all aspects of society: from medicine and beauty to food and beverages. Here are three key elements for brands and communication professionals to consider when prepping for its U.S. market entry...Read More
Social Risk: Don’t Say It, Do It.
Taking a stance on social and political issues is no longer enough for corporate leaders to receive recognition and trust from the public and other stakeholders. It is actions that speak for corporations’ attitude and allow them to stand out from competitors...Read More