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For Retailers, Stakeholder Engagement Will Shape Holiday Season Success or Failure

While most of the high-tech, operational changes that will help the holiday season are already underway, companies hoping to drive traffic to their brick and mortar locations should now take the time to focus on stakeholder communication and engagement. For retailers, agility in communications, especially with and by employees, will make it easier to close out the year coming back stronger...
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A Flexible Omnichannel Approach to Customer Loyalty

Some of the biggest brands in the retail business have moved to an omnichannel approach, which looks to provide customers with a fulfilling, vibrant and engaging experience with the brand or product...
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What's Next for Consumer Advocacy Programs

Conversations about your brand are happening in every nook and cranny of the Internet — among friends, family, colleagues and individuals who influence the opinions of millions of followers. There’s value and risk, in those conversations, which is why executives around the globe are showing increased interest in adding consumer advocacy programs to their marketing mix. Why is this critical for your brand?..
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