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How Millennial and Gen Z PR Pros Can and Must Accelerate What’s Right

Millennials and Zoomers—two similar yet very unique generations—have the power to change the world and our industry for the better by advancing the very essence of what diversity, equity and inclusion (DE&I) mean simply because of our foundational upbringing, the opportunities in front of us and the unique place we hold in society...
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2021: An Opportunity to Build a Better and Healthier World

As 2021 kicks off, let’s think about the kind of society we want, because we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year...
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Conquering the “Last Mile” in COVID-19 Vaccine Distribution

On December 18, the FDA approved Moderna’s coronavirus vaccine for emergency use in the United States. The move makes Moderna’s vaccine the second to reach the American public. Now that the scientific community has developed multiple breakthrough vaccines to halt the coronavirus pandemic, we face an equal challenge: getting them safely to immunization sites around the world and in the arms of people. ..
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COVID-19 Vaccine Success Requires Clarity, Consistency and Confidence

With two COVID-19 vaccines already being put in arms around the country and more expected early next year, healthcare providers must successfully deploy millions of doses of the vaccines to end the coronavirus pandemic. However, just as important as the logistics of getting this done, the public must be willing to get the vaccine in large enough numbers to control the spread of the disease. ..
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COVID-19 Vaccination Efforts are National and Local

Sandra Lindsay became the first American to receive a coronavirus vaccine outside of a clinical trial on December 14. The nurse at Long Island Jewish Medical Center is the first of hundreds of millions of people who will need the vaccine to control the coronavirus pandemic as America’s death toll rises. To be successful, the rollout of the vaccination campaign requires coordination among state, local and national officials and private sector leaders. ..
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Vital Handoffs in COVID-19 Vaccine Deployment

With two COVID-19 vaccines going into the arms of front-line healthcare workers and residents of nursing home and assisted living facilities, the world now faces the massive challenge of coordinating and administering vaccine doses to millions of people. Success depends on clear communication, consistent guidance and careful coordination between all parties involved...
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US 2020 Election - Early Results

Election Day is now complete, with days (and possibly weeks) remaining until a winner of the presidential race can be determined. Get early results and analysis from APCO's Public Affairs team in D.C...
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Essential Bytes: Grassroots Advocacy with Phone2Action

While person-to-person interaction is at an all-time low as we struggle to flatten the curve of COVID-19 cases, grassroots advocacy and social media engagement is at an all-time high. Phone2Action’s Stephanie Stouffer, an APCO alumna, joins our hosts on the latest episode of Essential Bytes to discuss the unique opportunities presented by the unified collectives emerging online in the wake of COVID-19 and renewed calls for social justice...
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Keio University Adovacy Campaigning Lecture Recap

As a leading global company in public affairs and strategic communication, APCO's Tokyo office had the opportunity to hold a lecture on advocacy campaigning with a class of international and Japanese students at Keio University...
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Advocacy and the EU Green Agenda in 2020

The coronavirus pandemic has put most of Europe on lockdown over the past few months—EU advocacy, however, is going strong. Having quickly learned the rules of the new “virtual” normal, the wide range of EU interest groups have not missed the chance to use these unprecedented circumstances to defend their interests, some even more actively and vocally than ever. The kick-off of the German Presidency of the EU Council on 1 July is likely to open the window for engagement around the EU energy and sustainability policies even wider...
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