For Retailers, Stakeholder Engagement Will Shape Holiday Season Success or Failure
While most of the high-tech, operational changes that will help the holiday season are already underway, companies hoping to drive traffic to their brick and mortar locations should now take the time to focus on stakeholder communication and engagement. For retailers, agility in communications, especially with and by employees, will make it easier to close out the year coming back stronger...Read more
Recognizing the Role and Responsibility the Food Industry Plays in All of Our Lives
The COVID-19 crisis has put a unique spotlight on food and food systems, revealing both strengths and weaknesses across sectors and practices. In some ways, it has placed consumers on a level playing field, but also exposed some deep inequalities...Read more
How can the Food Industry Come Back Stronger from the COVID-19 Pandemic?
The food industry, from farms to restaurants to retail to the tables of consumers, has been upended by COVID-19. This has resulted in a forced shift in the supply chain and could change how the world produces and consumes food well into the future...Read more
The Future of Travel: Mapping Predictive Trends in the Tourism Industry
One of the most jarring consequences of a pandemic in our interconnected world has been the restriction of individual movement. The freedom to travel, locally or abroad, has been limited. Beyond canceled vacations, the travel, tourism and hospitality industries have been crippled and only recently, experts began imagining the future of travel in a post-COVID-19 world...Read more
Are Brands Meeting Consumer Expectations During the Crisis?
Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health...Read more
Super Bowl LIV Ad Review
Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day...Read more
The Future of Retail Lies in the Experience it Delivers
In the retail sector, we have witnessed the profound impact of new technology, but how that technology can be harnessed for the greater good is the question consumers will be asking in 2020 and beyond. Are brands ready to answer it?..Read more
Lean in, Listen and Deliver: What the Consumer of the Future Wants
How people spend their money is the reflection of what they care about. Consumers of the future have their own wants, and it is the responsibility of every corporate communicator to lean in, listen and craft an approach to deliver them...Read more