Johansson_Lars

Lars Göran Johansson

Executive vice president of the Confederation of Swedish Enterprise

Lars Göran Johansson is executive vice president of the Confederation of Swedish Enterprise, Sweden’s largest business federation dedicated to protecting, supporting and promoting the interests of businesses as well as creating broad popular support for the value and importance of enterprise.

Most recently, he was senior vice president of the Electrolux Group, where he was responsible for overseeing and coordinating all worldwide, internal and external communication activities. At the Electrolux Group, Mr. Johansson's role encompassed investor relations, public relations, public affairs, Internet communication and corporate responsibility. He was also responsible for the central marketing function, including consumer insight, global licensing and global product design organization. He was in charge of the Electrolux Design organization, as well as the development of the Electrolux brand as the leader in appliances for both consumers and professionals. He was a member of the Electrolux Group Management; the group includes brands such as Electrolux, AEG-Electrolux, Zanussi, Frigidaire and Eureka.

Prior to joining Electrolux in 1995, Mr. Johansson was president of the "Yes to Europe Foundation" campaign, which promoted Sweden's accession to the European Union. The outcome of the campaign led to a positive referendum in 1994, with Sweden joining the European Union as a member state in 1995. Mr. Johansson also held a succession of positions, including president, at the KREAB agency, Sweden's largest communication consultancy.

Mr. Johansson is a council member of Stockholm's Chamber of Commerce, member of The Arthur W. Page Society, trustee of the Institute of Public Relations and serves on the committee of the PR Seminar in the United States.

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