Communicating Value in the Digital Health Landscape
ATDigitalHealth is a partner that understands the breadth of challenges in today’s digital healthcare ecosystem. APCO Worldwide and Text100 Global Communications’ combined industry knowledge and cross-discipline expertise delivers impactful, fully-integrated solutions that provide unique and disruptive propositions for companies seeking leadership in digital health.
ATDigitalHealth is built on APCO’s strength in corporate communication, public policy, and specialization in healthcare, combined with Text100’s industry leadership in technology and consumer PR. We seamlessly combine our best-in-class capabilities and leading expertise within disciplines to deliver strategic corporate positioning, business and consumer media, stakeholder engagement, coalition building, public policy and product PR.
We are journalists, market researchers and experts in communication, digital and corporate affairs. Our advisory board consists of former chief medical officers, public health leaders, communication heads of large pharmaceutical and insurance companies, and former health policy officials.
We are experienced in launching and supporting medical devices, pharmaceutical and biotechnology companies, as well as technology companies that span data management, analytics, digital services, life sciences and more.
We address the strategic communications needs of stakeholders across the digital health ecosystem to enable shifts in behavior and articulate the new value of technology.
ATDigitalHealth understands that successfully communicating in the emerging digital health market requires a balance between aspirational corporate vision and tangible articulation of value. We leverage proven methodologies to create brand positioning, key messages and storylines that resonate across the digital health ecosystem, and build the vision and thought leadership platforms that enable clients to inspire the industry and set the agenda.
ATDigitalHealth leverages years of experience when introducing new products to create impactful launch strategies, and utilizes thought leadership and educational communications to place products in a larger context, clearly articulate their unique value and differentiation, and address any fear or uncertainty about their effectiveness.
ATDigitalHealth understands the pressure that healthcare providers face to adopt new technologies and clearly communicate how new technologies will impact the way they deliver care and operate their businesses. We leverage years of experience in communicating with providers to create the impactful messages and to directly engage them in rich dialogues that cut to the core of issues and advocate digital health solutions.
ATDigitalHealth consultants have decades of work experience in global policy and understand that policy communications drive the transformation of the health system toward better integration that takes advantage of new health technology. We provide a range of services to help clients understand the impact of potential policy changes and create dialogue with policymakers that directly impacts public policy decisions – all with the goal of creating more favorable market environments for new digital health innovations.
ATDigitalHealth works to remove the access barriers to new markets, which many digital health companies face as a result of uncertain or nonexistent reimbursement rules, by activating stakeholders and advocates to influence decision-making around reimbursement and funding. With a combined network of more than 60 offices worldwide, ATDigitalHealth has the global presence to help clients navigate all potential market entry issues.
Companies in digital health often struggle navigating the complex ecosystem of stakeholders and the myriad of issues that generate opportunities, challenges and risks surrounding new health technologies. ATDigitalHealth leverages experience in stakeholder engagement, coalition building and issue management to help our clients understand the key challenges in digital health, the important influencers they need to reach and how to best engage them.