 APCO C-SuiteSM
APCO C-SuiteSM is a discrete team of our most experienced consultants. The team provides high-end advice to CEOs and corporate senior management through periods of significant business change. APCO C-SuiteSM includes experts in litigation, bankruptcy, restructuring and M&A communication. The team enhances communication during change by prioritising the protection of corporate value, with the ultimate goal of ensuring the client emerges in a position of strength. APCO C-SuiteSM has advised corporations at the highest levels through some of the most controversial corporate events of recent years.
APCO IndustriaSM
APCO IndustriaSM is a strategic alliance of communication partners working with leading global industrial corporations in the development and execution of worldwide business-to-business communication programs. APCO IndustriaSM focuses on product preference marketing and market entry, business and industry trade press publicity, advertising, marketing communication, technical writing and strategic planning.
APCO Online®
We provide strategic counsel and implementation support for many of the world’s largest businesses by helping them optimise their Web presence; tell a better corporate story; “push” their messages out to target audiences; shape online issue debates; identify, attract and mobilise supporters and endorsers; and analyse the online environment to form strategy.
Business Diplomacy
Operating every day at the nexus of business, government and the media, APCO Worldwide’s business diplomacy team utilises their expertise to help companies meet the challenges of doing business in a complex global environment. We assist clients in designing proactive strategies by providing strategic advice on market entry, corporate positioning, economic policy, energy, corporate responsibility and governmental relations.
Corporate responsibility
Whether forging innovative partnerships with governments and NGOs to accomplish joint goals; promoting and communicating sustainable business agendas; or leveraging enhanced transparency to increase public trust, APCO’s team can show you how to turn your CR investment into a tangible Return on Reputation (ROR).
Government relations
Through direct advocacy, relationship building and strategic counsel, we support clients and their solutions with elected leaders and government officials. Our staff includes practitioners who have served in the positions of those we seek to influence. Armed with that experience and knowledge, we develop tailored campaigns to achieve our clients' goals.
Investor relations
APCO designs investor relations communication programs that connect with the investment community and, in the process, help to achieve optimum valuation and lower cost of capital. We approach investor relations from a strategic positioning perspective that reflects the increasing attention investors pay to the integration of financial and non-financial messages.
Litigation communication
Winning in the courtroom is only half the battle; being well-positioned in the court of public opinion can be just as critical. That is why devising a well-crafted communication plan has become a major component of litigation. APCO Worldwide's leading global litigation communication practice works to assess and mitigate the potential impact of litigation on an organisation's image, reputation, customer relations, marketing efforts and future business plans.
Media relations
Reporters, editors and news directors want timely information from credible, accessible sources. Because many of our staff are former journalists, we know how to provide the media with news they can – and do – use. APCO successfully places over 150 news stories and 100 opinion articles per month for our clients. APCO's in-house team of media experts also offers clients comprehensive media and message training.
Restructuring & distressed business services
With the volatility and fragility of today's markets, all companies can face financial crises. These can result in asset sales, mergers, restructuring and bankruptcy – but businesses in financial distress can emerge as strong competitors and valued investments. Our interdisciplinary team has a keen understanding of the required financial and legal processes and related communication needs in all the key markets of the world.
StudioAPCO®
APCO knows that packaging a message can be as important as crafting it. Talented and experienced in-house designers offer a full range of creative services, including print, broadcast and online advertising; graphic, digital and multimedia design; video production; editing and media placement.
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APCO Global Trade PracticeSM
Trade – doing business globally – requires a level of understanding and support that only experienced trade practitioners can provide. APCO is the partner of choice for resolving bilateral trade disputes, engaging the World Trade organisation and key trading nation governments, addressing issues with international labour, environmental and industry bodies and dealing with the media. Headquartered in Geneva, with staff worldwide, APCO's Global Trade Practice enables clients to forecast, understand and respond to trade-related activity. Our professionals include senior trade negotiators, former executive and legislative branch officials and media experts.
APCO Insight®
APCO believes sound research guides all successful communication activity. Our in-house opinion research and message development team, APCO Insight®, collects and analyses information to help drive communication strategy. We employ traditional techniques – such as polling and focus groups, as well as cutting-edge proprietary methodologies – to help our clients convey the right messages to the right audiences. Our proprietary research methodologies have helped clients understand and shape corporate reputation, strengthen brands and communicate effectively on a wide variety of issues in over 30 countries.
Antitrust & competition
APCO delivers high-level counsel and public affairs and communication strategies for antitrust and competition cases. We offer clients the communication tools required to tackle complex mergers, acquisitions and antitrust legislation. APCO has distinguished itself through work on many of the biggest mergers and acquisitions in recent history.
Communication for governments
APCO provides several distinct but interrelated services for foreign governments wishing to build support among domestic audiences on particular issues. We advocate directly on issues of concern, design and execute media relations strategies to build support generally or position a foreign government with key decision makers in country, and undertake investment promotion campaigns.
Crisis360SM (Crisis management)
This integrated, strategic approach offers access to our seasoned specialists, drawn from government, industry and the media throughout the world, and forms a global, around-the-clock team capable of dealing with news crises in all time zones by providing the communication tools and training that equip executives to successfully meet crisis situations head-on.
Grassroots outreach
Public opinion and government policies affect us all – individuals, companies, nonprofits and government entities. Yet policy-makers and the media tend to ignore one side of the issue if they are not hearing that perspective, potentially resulting in disastrous consequences. APCO Worldwide makes sure clients have articulate and vocal allies to help send out and amplify common messages to elected leaders and the media. Working together with like-minded groups is critical to ensuring that public attention is directed toward an issue in a way that can win the day, rather than focusing attention back on a single organisation promoting that issue.
Internal communication
In addition to counselling our clients on how to tell their story externally, we help them build understanding and loyalty through regular, multi-channel communication with their employees. Our goal is to help create a culture based on mutual trust and respect where all members of the team know and share their organisation's goals. We also advise clients on the most effective ways to structure their own corporate communication departments.
Issue management & public education campaigns
Drawing on our detailed knowledge and understanding of the political process, APCO develops campaigns that help educate the public and policy makers. APCO's campaigns achieve tangible business successes for our clients and have won awards internationally.
Market entry & investment strategy
APCO's experience in local markets means we are well-placed to ensure a smooth launch into new markets and position our clients to achieve business success. We guide clients through all stages of market entry and business development. This includes a thorough assessment of the regulatory framework, potential market and partnership opportunities, as well as advising on an appropriate investment structure.
Positioning
In a competitive corporate marketplace, branding and identity are as important as what you do. APCO helps clients define their missions, goals and strategies to establish a uniquely favourable and value-driven corporate position. Once the positioning is defined, we work with our clients to implement it in all of the markets crucial to their business. APCO's value-added service includes tailoring all messages to ensure they have maximum impact in every marketplace.
Strategic philanthropy
The private sector is increasingly called upon to address pressing societal needs, adopt responsible business practices and ensure sustainable development. At the same time, a competitive marketplace demands that corporate investments add business value. Since its inception, APCO has partnered with corporate clients to design strategies to leverage investments in their communities and reflect business objectives.
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