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Martin Sawer is a senior consultant based in APCO Worldwide’s London office. Mr. Sawer left
Whitehall to join the public affairs industry in 1987, having previously worked for nearly three
years at 10 Downing Street in the private office of the then Prime Minister, Margaret Thatcher. A
founding member of APCO’s UK operations, Mr. Sawer is APCO’s senior adviser for clients working
with officials in UK government departments, having now provided policy development advice for
over 17 years.
Mr. Sawer has particular experience working in regulated sectors. For example, in the
telecommunications sector, Mr. Sawer worked with several service providers as they sought to
define the regulatory shape of their market, while latterly advising the Oftel Director-General
and his board on its positioning as it evolved into Ofcom. He has also advised FT Top 100 Companies
as they responded to investigation and mergers and acquisitions decisions from the competition authorities.
In the health care field, Mr. Sawer has created strategies for a number of clients, including
Roche, Lloydspharmacy and the British Association of Pharmaceutical Wholesalers (BAPW). He has
also run high-profile campaigns for patient groups such as the Multiple Sclerosis Society and the
learning disability group “Rescare”.
In addition, Mr. Sawer has worked alongside trade associations during most of his career. Most
recently, he worked with the British Phonographic Industries (BPI), which represents the UK’s
record companies. Mr. Sawer also currently acts as the executive director of the British
Association of Pharmaceutical Wholesalers. In July 2006, Mr. Sawer was named UK Consultant of the
Year, by Public Affairs News, an award voted on by his peers in the industry.
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