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Roger Hayes, senior counsellor, APCO Worldwide, specializes in international strategic
communication with a particular interest in emerging markets. Mr. Hayes has worked for both
governments and the private sector and trained, consulted and managed events in South Africa,
Zimbabwe, Kenya, Uganda, Ghana, Turkey, India, China, South East Asia and Eastern Europe.
Before joining APCO, he was chief executive officer of the International Institute of
Communications (IIC); running conferences and seminars, undertaking research and publishing. For
many years, he was directorate general of the British Nuclear Industry Forum (NIA) where he was
chief spokesman and trade promoter during a particularly difficult time for the industry. He has
also held senior public affairs and strategic communication positions with Ford, Thorn-EMI (EMI)
and PA Consulting Group.
Mr. Hayes began his career as a Reuter’s correspondent in Paris. In subsequent consulting careers
before moving in-house, he spent considerable periods of time working in Brussels, New York,
Washington, D.C., Hong Kong and Johannesburg. He writes and lectures on business diplomacy and
business relationship issues. He is a graduate of London University and University of Southern
California and is currently a part-time doctoral research associate at Henley Business School.
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