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Motor Accident Solicitors Society Appoints APCOLondon (April 24, 2006) - The Motor Accident Solicitors Society (MASS) selected APCO to provide public affairs support for its campaign to protect the legal rights of individuals who suffer personal injury in motor accidents. MASS, which selected APCO after a competitive pitch process, is a leading voice in highlighting the need to protect the interests of personal injury victims and to maintain their access to justice through the retention of the £1,000 limit. "I am delighted that we have APCO on board to help us protect the legal rights of people who have suffered personal injury in motor accidents. The APCO team demonstrated commitment to the messages we are seeking to convey and have the expertise and energy to ensure our communications are as effective as possible," said Jane Loney, executive director of MASS. Any personal injury case that awards over £1,000 can recover legal costs from a defendant who is found liable. The government is considering a proposal to raise this limit to £5,000. Approximately 400,000 personal injury claims relate to motor accidents (equating to 50 percent of all personal injury claims) and it is estimated by MASS that 80-85 percent of motor accident personal injury claimants could be deprived of legal advice and assistance if this proposal is implemented. "We look forward to working with MASS to ensure that the legal system delivers fairness and justice to people with legitimate personal injury claims. Many people share MASS’s concern that changing the current arrangements will deprive innocent motor accident victims of the means to seek fair compensation for their injuries. This will let the people who cause motor accidents - and their insurance companies - off the hook and relegate the interests of the innocent," said Simon Miller, managing director, APCO UK. About MASSThe Motor Accident Solicitors Society (MASS) is a national association of solicitors who specialise in representing claimants in their pursuit of compensation arising from road traffic accidents. MASS has a membership of 165 firms in England, Wales, Scotland and Northern Ireland, representing approximately 2,000 claims handlers pursuing some 400,000 claims - the majority of which involve a personal injury. Member firms range in size from the sole principal to firms with large personal injury departments. Membership is by firm, generally represented by the senior partner, owner or manager. About APCO WorldwideFounded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2006 Agency of the Year by PR Week, 2005 European Consultancy of the Year by Public Affairs News and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients six of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com. # # #
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