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Former Unilever Executive to Head APCO’s Moscow OfficeMoscow (April 17, 2008) – Denis Gurinovich, former Unilever corporate communications director for Russia, Ukraine and Belarus, joins APCO Worldwide as managing director of the Moscow office, Brad Staples, CEO of APCO’s Europe, Middle East & Africa (EMEA) region, announced today. “APCO Worldwide has been proud to act for Russian companies and international organisations investing in Russia since we opened our Moscow office in 1989,” said Staples. “Denis joining APCO marks an important point in the evolution of our services in Russia; he brings deep understanding of the market and experience in enabling leading companies to meet challenges and thrive in this dynamic and highly competitive environment. Denis adds enormous value to our Moscow team and complements the skills and experience of colleagues across the globe working on assignments for Russian clients.” A former newspaper, television and radio journalist, Gurinovich has more than 10 years of experience in the communication arena and is well-versed in the Russia, CIS Region. He brings to APCO a wealth of experience in managing government relations, media relations, crisis management and complete communication strategies, including intellectual property protection and corporate responsibility. “APCO is a strong strategic player in public affairs and communication, with an incredible international reach,” said Gurinovich. “I am thrilled to join the network of offices and nationalities in the firm. I look forward to helping Russian and CIS clients succeed locally and internationally while facilitating foreign clients’ access to the region.” As Unilever’s national corporate communications director for Russia, Ukraine and Belarus, Gurinovich acted as the company spokesperson while supervising the department. He built a strong positive corporate image for the company in the CIS countries by effectively developing and implementing strategies for the company’s corporate, external and media relations. Prior to his work at Unilever, he held a similar position at Tetra Pak Russia where he was the head of corporate communications and environment. Before this, he transferred from Minsk to Moscow and transitioned from a local marketing manager function to a corporate and regulatory affairs post within the British American Tobacco Company. Gurinovich worked in the advertising business as account director for McCann Erickson in Belarus. Of Belarusian origin, he is fluent in Russian, Belarussian, English and has a working knowledge of Polish. About APCO WorldwideFounded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2007 PR Agency of the Year by PR News; 2006 Agency of the Year by PRWeek; 2007, 2006 and 2005 European Consultancy of the Year by Public Affairs News; and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com. # # #
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