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Corporate Reputation & Executive Communication

News & Insights

  • Starbucks Turns Their Response Into Action

    On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29.

  • Purposefully Engaging the Consumers of the Future

    How does a consumer brand strategically leverage its purpose to differentiate from competitors and win new customers?

  • When Sorry Isn't Enough: Three Tips for Companies to Protect Reputation

    The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash.

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