APCO provides a full range of reputation management, strategic corporate communications, public affairs, research and advocacy services with a difference – our strategy and counsel are deeply rooted in stakeholder engagement and our campaign mindset creates actions that achieve impact and endure.
We help our clients see clearly, speak authentically and act decisively. Our independence and integrated structure allows our approach to be tactic neutral and staffed by the best consultants with deep expertise to deliver efficient and effective solutions for clients.
Have a request for proposal, information or credentials? E-mail us at firstname.lastname@example.org. For a list of sectors in which we have expertise, please view our main sectors page.
In addition to services offered by our global practice groups, the below services are crucial to many of our client engagements and part of what we do on a daily basis. We help our clients:
Stand out with strategic ideas and compelling creative through: print; broadcast; digital; strategy and creative development; copy writing; design; media planning and buying; production; music composition; and more.
Achieve a level of engagement for your brand that inspires and connects with your customers through: Champion Brand (APCO’s proprietary model for corporate brand strategy); brand planning, architecture and activation; brand movements and corporate campaigns; Emotional Linking (APCO’s proprietary model for enhancing corporate brand attachment); logo design and packaging; visual identity and style guides; and more.
Corporate Reputation & Executive Communication
Build corporate reputation and enhance the profile of your senior executives through: reputation management; corporate positioning; benchmarking; board communications; business consulting; CEO/executive transitions and positioning; change management; employee engagement and organizational change; corporate media relations; spokesperson training; thought leadership platform development; message architecture; corporate storytelling; presentation training; digital communications; and more.
Minimize the impact of issues before they become crises through: ally development; coalition building; crisis planning; Predictive Risk and Opportunity modeling (risk analysis); scenario planning; stakeholder mapping and engagement; digital crisis planning; organizational structure and operational protocols; crisis training/simulation, 24/7 counsel, support and emergency response; global monitoring and support; message development; crisis preparedness and training; labor and workplace communications; issues mapping, analysis and management; and more.
Enter new markets successfully to further grow your market share and reach new customers through: corporate advisory; stakeholder mapping; business diplomacy; issues analysis and more.
Reach new audiences and effectively drive interest in and sales for your business and products through: business- to-business marketing; consumer marketing; business-to-government marketing; product launches; mobile and email marketing; tradeshow participation; event marketing; and more.
Measurement & Evaluation
Develop programs that create measurable impact and demonstrate added value through: traditional and social media analysis; campaign performance dashboards; ongoing media performance tracking; influencer identification, engagement and tracking; impact and ROI measurement; and more.
Public Affairs, Government Relations & Policy
Navigate complex regulatory and policy environments successfully on a local, regional, national or global level through: policy monitoring; policy research and analysis; legislation monitoring; direct advocacy; stakeholder mapping and engagement; grassroots engagement; online engagement; ally development and coalition building; antitrust and competition; trade and investment; public evaluation campaigns; partnership development; social engagement; issues advertising; and more.
Services to Governments
Communicate with constituents, the media, international institutions, potential investors, and other governments and their leaders in ways that resonate through: message development and positioning; media relations; investment promotion; digital outreach; capacity building and training; reputation research; strategic counsel; and more.
Engage audiences important to your success in ways that deliver results through: ally development; coalition building; multicultural engagement; stakeholder mapping and outreach; influencer identification; and more.
Trade & Investment
Define and promote key strategic advantages of your destination or business in order to attract investment through: compelling video; trade missions; website development; media relations; events; and more.