Challenge: Suntech, the leading solar panel provider in Israel, had relationships with the country’s largest engineering, procurement and construction firms. However, a rapidly changing business environment and fluctuations in government policy agenda left Suntech needing a partner with a global perspective and local expertise to preserve its market position.

Approach: APCO positioned Suntech as a highly innovative and technology-driven company and thought leader. To promote Suntech and drive new business, APCO helped cultivate relationships between Suntech’s executives and decision-makers and stakeholders in government, industry, media and academia. APCO orchestrated technology seminars which also brought together dozens of C-suite executives from Israel’s energy sector.

Results: Suntech established meaningful relationships with key opinion leaders and stakeholders, and has positively influenced the development of a national energy policy. Today, Suntech is known for its knowledge, experience, and desire to aid and invest in Israel’s green economy – providing both the country and the company with increased sustainability. Following Suntech’s experience with APCO in Israel, the company hired APCO Worldwide as its global agency of record.

Results At A Glance: 
  • Cultivated relationships with the Prime Minister’s Office, Office of the Chief Scientist and Ministry of Energy, Trade and Labor
  • Technology conference garnered significant favorable media coverage nationwide
  • Generated several new significant business leads in Israel and other markets
  • Enhanced visibility of Suntech
Following Suntech’s experience with APCO in Israel, APCO Worldwide went on to serve as its global agency of record.

From Our Client

“APCO has consistently exceeded our expectations, going above and beyond time and again. They understand the industry, put themselves in our shoes and start marching; it’s the type of partner a major multinational company wants when it seeks trustworthy eyes and ears on the ground.” 

Ryan Scott Ulrich
Senior Communications Supervisor
Suntech Power