APCO Insight

APCO Insight - Opinion Research

APCO Insight is the full-service global opinion research and strategy development consultancy at APCO Worldwide.

Utilize comprehensive and rigorous research to guide successful programs that create impact through: qualitative and quantitative methodologies; concept message testing; advertising tracking; Return on Reputation Indicator (APCO’s proprietary model for reputation research); Champion Brand (APCO’s proprietary model for corporate brand strategy); Emotional Linking (APCO’s proprietary model for enhancing corporate brand attachment); opinion polling and surveys; and more.

Client Work

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