APCO Worldwide’s First TradeMarks Study in the Trump Era Discloses how Associations are Successfully Influencing Washington

Washington (October 30, 2017) – APCO Worldwide today released the fourth iteration of its annual TradeMarks Study measuring the influence and efficacy of advocacy associations in Washington.

Key results from the study are available here.  

The study surveyed 305 policy leaders in Washington – congressional staff, executive branch officials and private sector executives – to identify what makes an association an effective public policy advocate in the eyes of its key stakeholders.

“This year’s study reinforces the importance of developing both wide-ranging and deep relationships throughout Washington. Effective associations build and maintain relationships across the legislative, executive and regulatory regimes for representation and advocacy efforts, even in this currently very challenging environment,” said Bill Dalbec, the study’s principal investigator and deputy managing director for APCO Insight, the opinion research consultancy at APCO Worldwide. “With a new administration, all Republican Congress and divisions emerging within each chamber and political party, it is particularly critical to develop one’s relationships as broadly as possible.”

The study’s findings demonstrate the continued debate over the future of the Affordable Care Act likely played into perceptions. For the third time in four studies, the health care sector associations collectively and individually sit at the top of the heap in terms of perceived effectiveness in delivering policy results for their members.

The survey measures perceived performance on 15 characteristics; this year, six different associations populate the 15 places. The top-ranked association on each characteristic is below:

top rated associations trademarks 2017

Consistent with these findings, APCO’s TradeMarks Study reveals the importance of taking a stand and using one’s political capital to drive the dialogue on critical issues.

“Washington has undergone a seismic transformation over the past year, but the lessons learned by associations should be applied by anyone looking to shape policy or change the conversation,” said Evan Kraus, global president and managing director of APCO’s Washington office. “It’s not going to get any easier to influence Washington in the next few years; taking the right approach is going to mean the difference between being heard or being left out.”

APCO’s research also found that given the gridlock and ineffectiveness of D.C., associations that are having success at the state and local level are getting credit for those efforts in D.C. 

“Given the division in Washington, the importance of having an impact at the local level has risen significantly compared to 2016,” said Gadi Dechter, senior director and head of APCO’s Washington-based public affairs practice. “Associations that are effectively connecting at the state and local levels are more likely to be perceived as strong at the federal level as well.”

For more information about the TradeMarks Study, please visit apcoworldwide.com/trademarks.

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About APCO Worldwide

APCO Worldwide is a global communication consultancy. We help the most innovative organizations adapt and thrive in this fast-moving, interconnected and complex world, enabling them to reach their business and societal goals. We bring our clients' work to life creatively and digitally through diverse thinking and a campaign mentality that is not limited by any particular service or discipline, but embraces a variety of integrated tactics to achieve success. APCO is a majority employee- and women-owned business. 

About APCO Insight

APCO Insight is the full-service global opinion research group at APCO Worldwide. We deploy sophisticated qualitative and quantitative research methodologies to inform strategic communications. With experience in more than 70 countries, APCO Insight works with the world’s leading companies, associations, nonprofits and public-sector enterprises to turn reliable research data into actionable recommendations that enable our clients to engage their stakeholders and achieve success.