 Corporate and executive positioning
APCO's programs give clients a competitive edge. These programs help clients position themselves strategically, whether they are driven by the need to address a particular issue or by a desire for more competitive brand recognition. APCO differentiates its positioning programs by integrating communication tools that can be used to best speak to a client's target audience.
Marketing communication
APCO helps clients showcase themselves and their products via high-profile seminars, trade shows and forums. Other outreach methods include media campaigns and online promotion. APCO bases communication on sound research to ensure an appreciation of customer needs and wants, and offers innovative planning and logistical support to reinforce clients' messages.
Litigation communication
In cases where clients are already engaged in legal proceedings, APCO helps win outside the courtroom. Leveraging government and media relations – both within India and internationally – can be instrumental in resolving cases that are political in nature. For other cases, promoting understanding among government and the wider public encourages fairer treatment within the courtroom.
Crisis communication
A company's ability to respond to a crisis greatly affects the company's reputation among employees, partners, customers and the public. Crises take many forms, such as restructuring, labor disputes, litigation and patent issues. APCO works closely with clients to create and implement crisis management plans, identify potential threats and develop rapid-response mechanisms.
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Issue management
APCO tracks issues that are important to clients' success. APCO's team monitors print, broadcast and online media, as well as government and stakeholder opinions, to provide feedback clients need to modify their communication strategies.
Media relations
APCO's team, which includes many former editors and writers, maintains close relations with foreign and local journalists, effectively connecting clients with relevant publications and reporters to support communication strategies. Services include developing key messages and materials, arranging media briefings and one-on-one interviews, placing opinion editorials, and developing and distributing press releases.
Corporate responsibility
Companies are expected to conduct business in a responsible and sustainable manner. APCO is a recognized leader in corporate responsibility (CR), assisting companies to implement issue management strategies for both long-term challenges and unexpected crises. APCO also assists with the design and execution of programs that build goodwill, contribute to community development and enhance overall reputation. Most importantly, APCO aims to ensure that the viewpoints of civil society and other CR stakeholders are taken into consideration, so clients are aware and informed of potential CR-related risks and opportunities.
Investor relations
Indian firms are increasingly seeking overseas listings, while foreign firms are placing increasing importance on the financial communication surrounding their Indian operations. APCO helps clients build the often under-appreciated value of reputation and ensures clients' shareholders in worldwide markets are well-informed of their business progress in India. APCO's worldwide team includes former investment bankers and in-house investor relations professionals who are attuned to the subtleties of the financial markets.
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