Reset
APCO's Return on Reputation Indicator measures the relationship between the reputation of companies in various industries and several key actionable outcomes that are critical to their operating environment and business success.
Use the Reputation Index slider at the right to see how changes in the Retail Reputation Index can lead to a direct impact on six outcomes. Click the RESET button to return to the current Retail Reputation Index as it stands today (56.6).
Learn more about the methodology.
About the Research
APCO Insight, in partnership with the Retail Industry Leaders Association, recently completed a ground-breaking study among nearly 10,000 respondents representing U.S. consumers, community activists, policy-makers, retail employees, and investors and analysts. Learn more.