Return on Reputation Indicator:
State of the Retail Industry.
APCO Worldwide created a groundbreaking research-based management tool called Return on Reputation Indicator that takes a broader, more holistic, 360-degree view of reputation. The State of the Retail Industry study provides deep insight into the key issues and expectations that define the retail industry's reputation, the key strengths and opportunities for enhancing reputation, and how reputation can shape the operating environment and drive business outcomes.
Download the executive summary [pdf]
Download the full report [pdf]
- Model Retail Industry Reputation Model depicts the key drivers and attributes used to measure the reputation of the retail industry and individual retail companies.
- Return Return on Reputation Indicator shows the expected return on reputation across key outcomes that are critical to a company's operating environment and business performance.
- Matrix Retail Reputation Matrix isolates the industry's specific reputation assets and opportunities for each stakeholder audience.
"I believe the retail industry's most important asset is our reputation."
Sandy Kennedy
president, Retail Industry Leaders Association
Click here to watch experts discuss key insights from the study and how the retail industry can protect and enhance its reputation among key stakeholder audiences to realize a real return on reputation equity.
Shaping Key Business Outcomes
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Consumer Behavior
What impact does reputation have on consumer behavior? -
Community Activism
What impact does reputation have on driving community support or opposition? -
Policy Environment
What impact does reputation have on driving favorable policy outcomes on specific policy and regulatory proposals? -
Litigation Environment
What impact does reputation have on leading Americans to give the industry and companies the benefit of the doubt when crises arise? -
Employee Engagement
What impact does reputation have on driving employee retention and recruitment? -
Financial Value
What impact does reputation have on shaping overall market/shareholder value?
About the Research
APCO Insight, in partnership with the Retail Industry Leaders Association, recently completed a ground-breaking study among nearly 10,000 respondents representing U.S. consumers, community activists, policy-makers, retail employees, and investors and analysts. Learn more.