Opinion Research – APCO Insight®
In today's highly fragmented and increasingly global communication environment it is imperative to deliver the right message to the right audience at the right time through the right channel. APCO Insight, the global opinion research consultancy at APCO Worldwide, deploys a full suite of sophisticated qualitative and quantitative research methodologies geared toward producing actionable outcomes for our clients.
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Drawing on our experience in more than 60 countries, we work with many of the world's leading companies, associations, nonprofits and public-sector organizations on a diverse range of challenges. Our core research capabilities include:
- issues management
- message and creative development
- campaign management
- associations and nonprofits
- litigation communication
Just as each client issue is unique, so is our approach to each assignment. We collaborate with clients to understand their business objectives, define their stakeholders and design an efficient and effective research program. To answer our clients' questions, we draw on a variety of traditional and cutting-edge research tools, including focus groups, in-depth interviews, telephone surveys, online research methods and facilitated sessions. Our client focus is one of the reasons most of our business is grown by referral or through expanded relationships with clients.
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