Online Communication – APCO Online^®

In today’s economic environment, companies need thoughtful, targeted and cost-effective online communication programs that are fully integrated with programs executed in other media. Whether these campaigns are executed through Web properties the organization owns, advertising placements, online public relations outreach, key referral agents such as search engines or a combination of these, they must adhere to a few basic principles, including:

• a user-centered approach based on careful study of audience behavior
• leveraged interactivity to entertain as well as inform
• visibility in places audience members frequent - fish where the fish are
• a distinctive online personality
• delivery of needed information

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APCO Worldwide’s online communication team, APCO Online, is a specialty service group focused on helping clients shape their online communication programs and positioning. Our global team blends experts from a broad range of disciplines including online design, information architecture, online content, message and brand development, technical design and programming, media buying and campaign management. These functional experts are supported by a team of strategists experienced in applying online solutions to marketing, public affairs, public relations, government relations, issues management and other communication initiatives.

Our tactical capabilities include:

• online campaign design, implementation and management
• Web site design, development and optimization
• user testing, heuristic reviews and needs analysis
• information architecture, search engine optimization and accessibility
• media buying and planning
• online advertising, advertorials, partnerships and sponsorships
• search engine marketing
• online public relations
• social media campaigns

Learn more about team members for Online Communication – APCO Online^® >>