Litigation can have a devastating impact on an organization's reputation. Effective lawsuit and crisis communication can ensure a company's story is heard in the face of opposition.
The APCO Worldwide team has worked behind the scenes on some of the highest-profile lawsuits in recent years. We work in partnership with an organization's key decision makers to:
- develop key messages
- draft rapid-response documents
- field media inquiries
- train client spokespeople
- provide on-site support in court, at press briefings and other public engagement areas
By developing litigation communication plans that are strictly aligned with the litigation strategy, APCO helps manage the public environment surrounding legal actions. During the complex litigation process, we serve as the liaison between corporate legal teams and outside counsel including litigation and risk-management communication firms.
We closely monitor and analyze media coverage, public opinion, the online environment and judicial or regulatory developments. When clients face significant verdicts and other legal developments, APCO provides real-time media monitoring and on-site assistance.
Litigation is one of many high-stakes situations an organization may face that constitutes a material issue or event. APCO’s proven approach to high-profile communication is based on a longer-term strategy than simply risk mitigation. APCO's Material Issues & Events offering also helps companies protect and build their brands and reputations. Using an established, strategic process of environmental assessment, scenario planning, and message development and testing, APCO can assist companies in predicting and managing the outcomes and impacts of these issues.