The use of internal social media within organizations is significantly increasing as C-level executives are recognizing the power internal social media can bring to their bottom line.

To better understand the value of social media in the workplace, APCO Worldwide and Gagen MacDonald recently surveyed 1,000 U.S. employees, and built a model that quantifies the factors that characterize effective programs and the impact those programs have on the bottom line.

Some significant findings include:

  • 58% of employees would rather work at a company that uses ISM effectively, and 86% would refer others for employment
  • 60% of employees say use of internal social media demonstrates innovation
  • 61% of employees say their companies' social media tools help them collaborate
  • 39% of employees are more likely to recommend their company’s products and services
  • 60% of employees are more likely to support their company when in crisis, and 67% are more likely to support the company’s public policy priorities

Review these insights and others in our illustrative infographic below.

These highlights only reflect a small sampling of our study’s results – there’s much more to share. To learn how these findings might impact and improve your internal communication programs for 2012, contact Evan Kraus at or Scott Healy at