Even in a challenging economic environment, employee loyalty and retention of high-performing employees, as well as employee recruitment, are critical for maintaining competitive advantage. Business leaders recognize their employees’ important roles in supporting business strategy and delivering the corporate “brand promise” to customers.
Clients work with APCO Worldwide’s internal and change communication professionals globally to develop effective internal communication programs to inform, motivate and engage key staff in support of their specific contributions to business success or organizational development.
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In the face of major organizational change, such as mergers, acquisitions, new leaders, litigation, reorganizations, workforce reductions, facility closures or other internal issues, clients collaborate with APCO to keep employees focused by:
- developing messages and internal plans to enlist employee support
- working closely with in-house project teams to implement the change
Alignment with strategy
Employee alignment and support of corporate strategy are important at every level. The employee communication programs APCO establishes with clients strengthen alignment and employee support for business goals through education.
The programs APCO develops with clients help drive employee awareness, understanding and support for brand vision, mission and positioning activities. This includes the development of easy-to-use tools designed to help employees be effective brand ambassadors in their communities, places of work, and with customers and other stakeholders.
To further equip clients with essential internal communication skills, APCO trains executives and communication professionals through employee programs such as:
- public speaking skills
- media and media relations training, tailored by geography
- testimony delivery at government hearings
Learn more about team members for Internal Communication >>