Bryan Dumont, president of APCO Insight, provides opinion research, message development and strategic communication services to corporations, governments and associations. He manages APCO’s global opinion research offering that specializes in advanced research methodologies to inform, develop and measure strategic communication and public affairs programs. Mr. Dumont was recognized by the leading industry publication, PR News, as 2006 Research Professional of the Year for his contributions to the field of corporate reputation and brand research. He is currently based in Brussels, Belgium.
Specializing in survey research methodology and quantitative methods, Mr. Dumont has conducted sophisticated opinion research programs for some of the world’s leading companies to help manage their corporate brand reputation and understand the complex issues they face. He was instrumental in the development of APCO’s Champion Brand model, which is a new approach to understanding and measuring corporate brand strength. He has published articles on a range of topics, including the value of corporate brand and reputation, the measurement of consumers’ emotional connections with brands, and opinion trends in post-industrial society.
While at APCO, Mr. Dumont has managed research projects in more than seventy countries throughout North America, Latin America, Europe and Asia to guide global corporate reputation management strategies, brand management, message development and litigation communication programs. Using a variety of research methodologies, Mr. Dumont has helped clients in the energy, chemical, automotive, health care, financial services, retail, packaged goods and other industries to enhance and protect their reputation and more effectively communicate to target audiences. Mr. Dumont developed the Return on Reputation Indicator, APCO’s proprietary research model to measure corporate reputation and the impact of reputation on business outcomes, as well as a groundbreaking research tool called Emotional Linking that measures the relationship consumers have with brands.
Prior to joining APCO Insight in 1999, Mr. Dumont was a consultant in the management consulting practice at PricewaterhouseCoopers (PwC), where he coordinated research projects for governments and corporations. While at PwC, he also managed the Global CEO Survey for the World Economic Forum’s annual conference in Davos, Switzerland.
Mr. Dumont previously served as research associate and coordinator at the Roper Center, the leading academic institution for public opinion research. While at Roper, he provided strategic advice utilizing the world’s largest archive of public opinion data for journalists, academicians and business leaders. He also served on the editorial committee of the Public Perspective magazine, a periodical reporting on trends in U.S. and international public opinion.