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Lars Göran Johansson
Lars Göran Johansson is senior vice president of the Electrolux Group. He oversees and coordinates all worldwide, internal and external communication activities for the Electrolux Group.
At the Electrolux Group, Mr. Johansson's role encompasses investor relations, public relations, public affairs, Internet communication and corporate responsibility. He is also responsible for the central marketing function, including consumer insight, global licensing and global product design organization. He is in charge of the Electrolux Design organization, as well as the development of the Electrolux brand as the leader in appliances for both consumers and professionals. He is a member of the Electrolux Group Management; the group includes brands such as Electrolux, AEG-Electrolux, Zanussi, Frigidaire and Eureka.
Prior to joining Electrolux in 1995, Mr. Johansson was president of the "Yes to Europe Foundation" campaign, which promoted Sweden's accession to the European Union. The outcome of the campaign led to a positive referendum in 1994, with Sweden joining the European Union as a member state in 1995. Mr. Johansson also held a succession of positions, including president, at the KREAB agency, Sweden's largest communication consultancy.
Mr. Johansson is a council member of Stockholm's Chamber of Commerce, member of The Arthur W. Page Society, trustee of the Institute of Public Relations and serves on the committee of the PR Seminar in the United States.
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