Never has the business of sports been confronted by so many high-profile challenges and opportunities.
Concurrent with the growth of the global marketplace, 24/7 broadcast rights and coverage and the dominance of social media, the stakes have never been greater. Every day, respected organizations are being negatively impacted by a growing number of crises, issues and events that are threatening their very existence. In this dynamic environment, universities, franchises, leagues, owners, coaches, sponsors and athletes are all struggling to protect and build their most important assets -- their brand and their reputation. These institutions and individuals all need help in more effectively navigating the complex web of increasing stakeholder demands, regulatory pressure and media scrutiny.
For more than 30 years, APCO Worldwide has worked with many of the world’s largest corporations and foundations to do just that. Today, APCO has combined that high-stakes experience with a team of global consultants who know and understand the world of sports to help our clients compete and win.
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APCO Worldwide brings a distinctive perspective to these challenges that is informed by the insights we have into how business, government and society work. Our consultants are former athletes; members of the media; sports industry professionals, including two senior Nike communications executives; elected leaders; and government officials, who create and deliver innovative and strategic communication solutions across 32 offices in 19 countries around the globe.
We provide a fully integrated suite of services from branding and positioning to public and regulatory affairs to crisis and issue management that deliver real impact and value for our clients. In addition, we have a proprietary approach to building brands, managing issues and identifying the reputation drivers of organizations.
There are many potential ways APCO can serve as a strategic partner to further an organization’s sports business objectives. These include:
- Crisis management, reputation management and branding
- New stadium and arena projects, siting and stakeholder outreach
- Sports venue/host/selection competitions
- Conference realignment
- Franchise acquisition and divestiture
- Government relations and legislation
- Collective bargaining agreements
- Media training
- Sponsorship development and maximization
- Managing issues including athlete conduct and safety, virtual sports and gaming and performance enhancing drugs and testing
- Litigation support
- Engaging allies and fans through innovation social media campaigns
Learn more about team members for Sports Business>>