Theo Moore, senior director in APCO Worldwide's Brussels office, specialises in corporate and issues-based communication, stakeholder management and media relations.
Mr. Moore has client experience across the financial, energy and technology sectors, covering major blue chip corporations, SMEs and start-ups. He has worked on a range of campaigns, from national public affairs and global corporate reputation projects to litigation support and merger & acquisitions (including hostile situations on both offence and defence).
Mr. Moore joined APCO from Brunswick, where for three years he worked on a range of financial and corporate communication clients, including the Takeover Panel, Centaurus Capital, Unilever, the World Energy Council, Endesa, AREVA, E.ON, Sustainable Forest Management, Trucost and BHP Billiton. The transactional experience he brings to his APCO clients includes the Toshiba acquisition of Westinghouse from BNFL, Kuzbassrazrezugol's purchase of Powerfuel, the long running defence of Endesa, the UK government's sale of 25% of its stake in British Energy and BHP Billiton's unsolicited offer for Rio Tinto.
Previously, Mr. Moore was head of press & public relations for The Royal Parks, part of the Department for Culture, Media & Sport. He was responsible for the communication around 5,000 high-profile acres of central London, with an emphasis on press relations, stakeholder management and crisis communication. His experience in crisis communication included international stories, such as the troubled Diana, Princess of Wales Memorial Fountain, a number of high profile deaths, terrorist threats and major national and global events such as the 2003 'million man' Anti-War Rally in Hyde Park and the Live 8 Concert. Before joining the civil service, Mr. Moore worked at an agency, predominantly on high-technology public affairs accounts for clients such as Microsoft, Dell, Gartner and Bull Information Systems, including highly successful campaigns around the Electronic Communications Act, the Regulation of Investigatory Powers Act and the implementation of EU Directives on e-commerce and distance selling.
Mr. Moore has a first class honours degree in history from the University of Cambridge.