Client Testimonials

Altimo

APCO developed a focused launch campaign which allowed Alfa Telecom to change its image and present a fresh vision and mission to a wide range of audiences around the world.

— Kirill Babayev, Deputy CEO & Vice President, Altimo
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Association of Distributive Environmental Bodies

APCO's help was invaluable in enabling the Association to quickly get a profile in Government and establish ADEB as a key organisation, meaning we were able to get our message across to the key people. APCO's role was crucial in our eventual success in securing the retention of the Scheme.

— John Dutton, Chairman, ADEB
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The Association of Southeast Asian Nations (ASEAN)

ASEAN wanted a world-class public affairs communication program to reach audiences outside the region. With APCO's strategic counsel, we were able to raise awareness about the association's accomplishments in security and economic cooperation with the stakeholders who matter most to the region.

— M.C. Abad, Jr., Head of Public Information, ASEAN
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Avis

Despite China's regulatory barriers, APCO provided Avis with an innovative and workable investment solution that now allows us to build a leading position in China's growing vehicle rental market.

— John McNicholas, Vice President
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Bristol-Myers Squibb

APCO showed real creativity in developing the campaign concept, executed it with great professionalism and delivered excellent results.

— Mark Davis, Policy Affairs Manager, Bristol-Myers Squibb Pharmaceuticals Limited
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British Entertainment and Discotheque Association (BEDA)

Insightful strategic advice and thorough implementation meant APCO helped BEDA to deliver real business value for our members. APCO consultants don't just understand communications – they get our business and are fun to work with.

— Jon Collins, Chief Executive BEDA
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British Phonographic Industry

With this one event, the BPI managed to impact a whole range of key policy makers with our concerns about a current important issue for our members, whilst raising the profile of the
BPI to a new level.

— Peter Jamieson, Chairman, British Phonographic Industry
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Baxter Healthcare Corporation

Within a very short period of time, APCO was able to recruit allies on a politically sensitive and potentially explosive issue. The successful passage of an urgency measure requiring a two-thirds majority vote in each house was due in large part to APCO's creativity and hard work.

— Paul Gladfelty, Legislative Advocate, Baxter Healthcare Corporation
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Business Software Alliance (BSA)

APCO's good understanding of the media environment ensured the successful launch of the Global Software Piracy Study and the reward scheme, where the latter was run in partnership with the Customs and Excise Department of Hong Kong.

— Jeff Hardee, Vice President & Regional Director, Asia-Pacific, Business Software Alliance
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Cable & Wireless

The APCO team has strong sectoral expertise. They know the telecommunications and Internet market in China and are highly responsive to client requirements.

— Michelle Ye, Chief Representative of Cable & Wireless Plc. in China
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California Alliance for Energy & Economic Stability

APCO helped restore balance to the public debate through statewide print and broadcast media coverage, while also generating significant editorial support for our position.

— Jack M. Stewart, President, California Manufacturers & Technology Association
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California Building Industry Association

Although our industry's skills differ from APCO's, we share a common characteristic: quality craftsmanship. When we needed to strengthen our grassroots advocacy capabilities on a legislative issue, APCO delivered exactly what we needed - on time.

— Robert H. Rivinius, Chief Executive Officer, CBIA
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The California Endowment

APCO's strategic counsel has been invaluable in helping us communicate our vision for one of The Endowment's highest priorities.

— Mario Gutierrez, Director of Strategic Programs, The California Endowment
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Canadian Apprenticeship Forum – Forum canadien sur l’apprentissage & Skills/Compétences Canada

The APCO team was an enthusiastic partner and they worked tirelessly with our Steering Committee to develop a groundbreaking and very effective campaign. APCO’s understanding of our objectives, coupled with their varied areas of expertise, resulted in the development and delivery of a multi-faceted program with a clear and consistent focus across the communication, partnership, research and outreach activities. The results are clear – the campaign was a winner! It was a pleasure to work with the APCO team of dedicated professionals, and they are my first-choice option for quality.

— Beverlie Cook, Project Manager, Skilled Trades Campaign
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China Ocean Shipping Company (COSCO)

COSCO has been able to establish and maintain an open communication channel with the U.S. government and congressional members through the services of APCO.

— Mr. Zhang Liyong, President, COSCO Americas, Inc.
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Coalition of Industrial Sugar Users in Germany
InfoZentrum Zuckerverwender (IZZ)

By facilitating and leading an intensive dialogue with both administrative and political stakeholders, APCO has been instrumental in creating a climate favorable to changing a rigid market regime.

— Dr. Karsten Keunecke, Managing Director, The German Confectionary Association
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Consumer Discount Campaign in Germany

APCO's successful campaign combined a smart strategy with excellent tactical implementation. We are delighted with the results – our business objectives were achieved and our expectations exceeded.

— Patrick W. Diemer, Managing Director of Visa International in Germany
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Dow Corning

APCO's team works hard to understand our most important business challenges and objectives and then helps us develop and implement the most effective integrated communication strategies to achieve them.

— Jan Botz, Executive Director and Chief Communications Officer, Dow Corning
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Dulles Corridor Metrorail Project

As we work to bring Washington’s Metrorail to the booming business and residential centers of Northern Virginia, APCO has consistently provided invaluable, thoughtful and responsive counsel across a spectrum of important areas. APCO’s high-quality work enables us to communicate our messages more effectively to business leaders, policymakers, the media and other important stakeholders.

— Jennifer Aument, Community Outreach Manager, Dulles Transit Partners
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Employers' Coalition on Medicare

The communication services of APCO contributed in a very strong manner to the success of the Employers' Coalition on Medicare. In the middle of the Medicare reform and drug benefit fight, APCO was able to move quickly to address our communication, media relations and advertising needs.

— Ed Kaleta, Chair, Employers' Coalition on Medicare
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Futures Group Europe

APCO really understands the challenges of HIV/AIDS, and has consistently provided outstanding results for collaborative work between Futures and UNAIDS. There is still a lot to be done to tackle China's looming epidemic, but UNAIDS remains confident that APCO is an exceptionally good partner for the job.

— Dr. Sun Gang, UNAIDS Country Program Officer, China
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GlobeXplorer

From day one, we had a clear and compelling message, our positioning was firm and our Internet traffic was phenomenal. APCO's creativity and thorough execution practically guaranteed the successful U.S. and European launch of GlobeXplorer.

— Robert Shanks, President and Chief Executive Officer, GlobeXplorer Inc.
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Harrah's New Orleans Casino

APCO empowered our employees and their families to fight for their jobs and the survival of our casino. Their work gave us the opportunity to become a viable business.

— Fred Keeton, Vice President Government and Community Relations, Harrah's Entertainment
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Hong Kong Cyberport

APCO was able to turn this event into a meaningful project for all the tenants, supporting organizations and students involved, while focusing on our original objectives. The Cyberport Tenants Club will continue in the spirit of grooming future IT talents in Hong Kong.

— Dr. Winnie Tang, Chairman, The Cyberport Tenants Club
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Hong Kong Wine & Spirits Industry Coalition

APCO’s knowledge and expertise helped us to navigate Hong Kong’s complex policy environment. Their assistance culminated in a positive result for the wine industry, local consumers and the economy as a whole.

— Boris de Vroomen, Co-Chairman, HKWSIC
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IKEA

APCO's insightful media outreach strategy and seamless execution have helped to create not only an awareness, but a buzz about plans for an IKEA store in new markets. They've been an important partner in strengthening the presence of IKEA across the U.S.

— Joseph Roth, Director of Public Affairs, IKEA North America
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Immunex Corporation - Novantrone

From media relations to FDA related services, APCO exceeded our expectations throughout the launch of Novantrone.

— Lisa Crisera, Marketing Communications Manager, Immunex Corporation
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International Federation of Pharmaceutical Manufacturers' Associations

APCO's support arrived at a critical moment for us. The team offered both strategic advice and creative ideas on how to approach a sensitive set of issues.

— Dr. Harvey Bale, Director General of the IFPMA
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Johnson & Johnson

We believe that this campaign was pivotal in the cessation of the dangerous re-use of single-use surgical items in NHS hospitals.

— Mark Thomas, European Marketing Director, Ethicon Endo-Surgery

Our objectives were met, and the business return on our investment in the project was considerable.

— Stuart Jameson, Business Unit Manager, Biosense Webster
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Mercedes-Benz

APCO has done a great job in enhancing Mercedes-Benz's reputation with customers and government in China. Their creativity and understanding of the market and regulatory environment made for a highly effective campaign.

— Johnson Wang, Customer Relations and Regulatory Affairs, Mercedes-Benz
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Merck Sharp & Dohme - Singulair

APCO orchestrated a creative strategic communication and education campaign for Singulair, our preventative asthma medication, which was extremely successful in reaching out to our target audience in Hong Kong.

— Dora Mo, Marketing Manager, Merck Sharp & Dohme (Asia) Ltd.
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Microsoft

APCO's positioning projects have produced a multiplier effect, adding real value to our corporate affairs program by infusing a new dimension into our government and public relations.

— Fengming Liu, Deputy General Manager, Microsoft (China) Co. Ltd.
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Norilsk Nickel

Our experience partnering with APCO has been unbelievable. The staff is professional and they understand the Russian mentality. APCO is truly one of the best firms in the industry today.

— Sergey Chernitsyn, Public Relations Director, Norilsk Nickel
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Novartis Pharmaceuticals - Glivec

The issuing of unprecedented guidance was a fantastic achievement for all those involved in this campaign - and most importantly was a source of tremendous relief to CML patients. There is no doubt in my mind that the strategic advice, dedication and professional work provided by the team at APCO was an essential ingredient in making this happen.

— Kevin Loth, Head of Government Relations, Novartis Pharmaceuticals Plc.
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Partners in Learning – Microsoft Education Network in Germany

APCO developed a convincing modern concept which provided a new perspective on the teaching profession and presented Microsoft as a competent partner at the forefront of progressive education.

— Kerstin Beutling, Regional Lead, Partners in Learning, Microsoft Deutschland GmbH
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Partnership for Prescription Assistance

In just one year, the Partnership for Prescription Assistance helped more than 2.5 million patients nationwide access patient assistance programs and generated more than 7,000 positive and on-message news stories. APCO’s integrated communication strategy and ability to manage a 50 state network of partners, patients and grassroots professionals helped to make this program a success.

— Wes Metheny, Senior Vice President, PhRMA
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PATH Malaria Vaccine Initiative

APCO’s combination of policy insights and online skills ensured the success of this project. APCO custom designed a Web-based survey tool to meet our needs, enabling us to contact donors quickly and to tailor our follow-up engagement to each individual respondent.

— Sarah Ewart, Policy Analyst, PATH Malaria Vaccine Initiative
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Procter & Gamble LLC

Working with regional media on P&G's behalf, APCO helped develop a favorable investment climate in the Tula Region and demonstrated a high level of professionalism in the process.

— Andrei Bader, External Relations Manager, Procter & Gamble, Eastern Europe
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Quality Brands Protection Committee

APCO's strong interdisciplinary approach to public affairs has helped our organization position counterfeiting as a priority issue for China's central government.

— John Yam, 2002 QBPC Chairman
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Royal Hong Kong Yacht Club

APCO has a professional and forward-thinking team. With APCO’s support, we have strengthened our ties with the community, managed to stay at our current site without reprovisioning and become a much stronger organization as a whole.

— Harald Dudok van Heel, Commodore, Royal Hong Kong Yacht Club

APCO and the club worked as partners. The community outreach programs we designed together were strategic in addressing multiple stakeholder interests, inspiring public discussion on better harbor planning, and helping the club retain our current site.

— Dr. Alan Lau, Chairman, Kellett Island Reprovisioning Working Group, Royal Hong Kong Yacht Club
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Sacramento Area Flood Control Agency

APCO’s leadership, insight and strategic planning resulted in overwhelming community support for SAFCA’s flood protection financing plan, which will help dramatically increase flood protection in the Sacramento area.

— Heather Fargo, Mayor, City of Sacramento & Chair, SAFCA Board of Directors
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Skagit Valley Hospital

APCO was our trusted partner in working with the community. They understood our issues and worked skillfully to help us sidestep landmines and earn the support of key stakeholders.

— Gregg Davidson, CEO, Skagit Valley Hospital
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STERIS Corporation

We were convinced that our technologies had the potential for significantly broader application in both the government and private sectors. Government relations was a key component to help unlock this potential, but we had little presence in Washington. APCO's assistance in building relationships on Capitol Hill and with the Bush Administration has been critical to our growth plans, leading us to many new business opportunities.

— Les Vinney, President and Chief Executive Officer, STERIS Corporation
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Thames Water

The Duck Race was a great example of a creative approach to public affairs and showed APCO at its best. It made a unique and effective contribution to improving Thames Water's relationship with our MPs and many local community organizations.

— Andrew Caesar-Gordon, former Head of Political & Community Affairs, Thames Water
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Transport & General Workers Union (T&G)

APCO's team added a real creative dimension to the work of the T&G. They made possible a more wide-ranging and effective campaign and played a key part in our eventual success.

— Bill Morris, General Secretary of the Transport & General Workers Union
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The Vaccine Fund

APCO’s contribution has been essential for the start of our operations. The visual identity created has given us real visibility. Moreover, the flexible and professional approach of the APCO teams fully matched the varied needs of a young institution like ours.

— Jacques François Martin, President of the Vaccine Fund
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USCS International, Inc.

APCO increased our name recognition in the community and generated substantial positive news coverage. We've been very pleased with the quality and effectiveness of APCO's work.

— Dr. James Castle, Chairman and Chief Executive Officer, USCS International, Inc.
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Washington Health Care Association

APCO really came through on a tight timeline and helped us organize our members and the public to speak out in opposition to the long-term care cuts. The result of these efforts was a remarkable impact on the state legislature and a highly successful outcome for WHCA.

— Jim Roe, President of the Board of Directors, Washington Health Care Association
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World Wrestling Entertainment, Inc.

APCO has helped us build relationships with various constituencies important to our business, from educators to elected officials. The campaigns APCO developed for us added tangible value to our business and helped us use our immense popularity to encourage young people to become more engaged in their communities and in other positive endeavors.

— Linda McMahon, Chief Executive Officer, WWE Inc.
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WorldCom, Inc.

APCO turned on a dime. Their responsiveness was truly remarkable.

—Alan Taffel, Former Chief Marketing Officer, WorldCom, Inc.
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