APCO Worldwide :: Overview :: About APCO
APCO – The Client's Company
For our clients, this means building a relationship based on
mutual trust and respect, defining what success means to
them, and developing a strategy to achieve that success.
Our clients' goals become ours allowing them to succeed in
ways they didn't think possible.
For our people, this means the lowest staff turnover in the
industry. APCO places a premium on finding the right people in
every market and keeping them. The consistency of our team
allows us to serve clients seamlessly across international
borders and ensures long client partnerships – some more
than 15 years.
For our clients' target audiences, this means we share their perspective. Our team includes former elected leaders, ambassadors, government
officials, political consultants, journalists and executives from both business and the nonprofit community. APCO's strength is in building working partnerships wherever our clients need them.
At APCO, we focus on getting headlines for others, not making them for ourselves. Our work ensures that your message is heard loud and clear in your own voice.
Dedication to our clients is one reason 74% of our business comes from referrals and why we have a 98% client satisfaction rating. It is also why we have been described as 'the best kept secret' in our industry.
We believe our work best demonstrates who we are and what
we do. The following gives a flavor of the challenges our clients face. As you will see, our clients are as diverse as the goals we help them achieve:
- An emerging global company seeking to establish its
corporate reputation
- A multinational corporation launching a new global brand to expand its
market share
- A Latin American government wanting closer ties to
the United States
- A trade association whose industry faces discriminatory
trade barriers
- A union representing retired workers whose surplus pension
funds were taken by the government
- A baby food manufacturer looking to expand into
Eastern Europe
- A patient group whose members face restricted access to
life-enhancing medication
- A group of businesses fighting the rise of frivolous lawsuits
- An airline whose expansion is impeded by restrictive
aviation agreements
- A Fortune 50 American company seeking to shed its
international reputation as a bully
- A leading cosmetics company entering the Chinese marketplace
- A foundation working to enhance the community in which it
is based
- A company forced into an unprecedented restatement of
earnings, leading to one of the largest bankruptcies in history
- Two companies whose proposed merger is expected to be
blocked by regulators
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