Former Harris Interactive Vice President Joins APCO Insight
Washington, D.C. (November 16, 2006) – Bill Dalbec, former vice president and team leader of the public affairs and association research practices at Harris Interactive, joins APCO Worldwide (APCO) as senior vice president, Mark Benson, president of APCO Insight®, announced today.
Dalbec, an authority in opinion research and public affairs, will be part of the growing operations of APCO’s opinion research and message development division, APCO Insight. “Bill’s commitment to understanding the connection between the rational and emotional components of decision making and its application to communication will prove invaluable to APCO’s growing list of research clients,” said Benson. “Bill’s expertise further supports APCO’s investment in sound strategy and rigorous research methodology.”
APCO Insight offers a fully integrated global research capability to corporations, foundations, issue coalitions, government agencies and trade and professional associations. The team develops research-based message strategies for a wide variety of public affairs and marketing challenges, making use of techniques from traditional random sample survey research to cutting-edge Internet polling.
Dalbec has more than 19 years of experience using opinion research to assist clients in developing effective communication strategies. He has conducted research at the local, state and national levels across the United States and in 25 countries.
“In today’s marketplace there is a growing need for research-based message and strategy development and clients have recognized that they must engage high-end, specialized research teams to do this work,” said Dalbec. “I am proud to join such a team at APCO Insight and look forward to helping clients with the communication challenges they face.”
In addition to his communication work, Dalbec offers clients a special expertise in assessing the political reputation of enterprises among their key stakeholders and providing strategic counsel to public policy campaigns. Among his notable past work is providing research-based strategic and communication counsel to the largest education bond campaign in the United States, which passed with 71 percent of the vote, and consulting with one of the largest hospitals in the United States to assist the client in understanding their image in the communities they serve. Dalbec led the research team working with the American Red Cross that was recognized in 2003 by PR Week for the “Best Use of Measurement or Research.”
About APCO Worldwide
Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2006 Agency of the Year by PR Week, 2006 and 2005 European Consultancy of the Year by Public Affairs News and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com.
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Contact:
Megan Carpenter
+202.651.1574
mcarpenter@apcoworldwide.com