APCO Strengthens Online Team with Key European Hire
Washington, D.C. (July 26, 2006) – David King, a leading online communication consultant since 1993, is joining APCO Worldwide’s global team as associate director, Evan Kraus, senior vice president and director of APCO Online®, announced today.
“David brings unique talents to an ever-changing industry,” said Kraus. “He is well known for his expertise and ability to make big ideas happen online and delivers on our commitment to bring clients the best in the business.”
King has worked with many of the world’s top brands developing innovative solutions in the online environment from Pepsi World and World Cup France ’98.com to the launch of UNICEF eGreetings online greeting card portal.
“I look forward to working with APCO’s online team members across the globe to help clients effectively leverage unique strengths, attributes and opportunities presented by the Internet and other new technologies,” said King. “In the online world, clients will find they can reach further than they can in person and interact with target audiences using personalized messages in ways not possible in any other channel.”
King has provided strategic advice throughout his career to clients such as Nestlé, telecoms giant Orange, Pepsi, Reckitt Benckiser home care brands, UNICEF, Hilton International, Lloyds TSB, Siemens, Procter & Gamble, Royal Mail, Kraft Foods International, Shell, Ford, Sun Microsystems, Heineken, Diageo/UDV, Kellogg’s and Telefonica.
Prior to joining APCO, King was managing director of Fullsix UK. Earlier in his career King was managing director, Europe, Middle East and Africa, of Digital@JWT, the digital solutions subsidiary of the J. Walter Thompson Company. He oversaw operations in London, Paris, Milan, Berlin, Helsinki, Amsterdam, Madrid, Jeddah, Lisbon, Zurich, Athens, Warsaw, Prague and Tel Aviv. He has extensive experience with integrating marketing, creative and information technology delivering cutting edge, multi-channel relationship marketing strategies.
King moved to the United Kingdom in 1997, and served as chief executive officer of Icon Medialab UK (now LB Icon). He grew the company from four staff and no clients to 90 professionals providing Internet, intranet, extranet and ecommerce solutions for a number of high-end clients. Prior to joining Icon Medialab, King served as founder and managing partner of DDB Interactive, the new media/new technologies division of DDB Needham Worldwide Communications Group in Dallas and New York.
About APCO Online
APCO Online®, a recognized leader in leveraging the online channel, helps clients shape their reputation and influence issue environments globally. APCO Online provides strategic counsel and implementation support for many of the world’s largest businesses by helping them optimize their Web presence; tell a better corporate story; “push” their messages out to target audiences; shape online issue debates; identify, attract and mobilize supporters and endorsers; and analyze the online environment to form strategy. Clients are served by a team comprised of the best online professionals from interactive marketing, political campaigning and corporate communication backgrounds, and campaigns are measured by sophisticated quantitative metrics.
About APCO Worldwide
Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2006 Agency of the Year by PR Week, 2005 and 2006 European Consultancy of the Year by Public Affairs News and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com.
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Contact:
Megan Carpenter
202-659-7913
mcarpenter@apcoworldwide.com