Consumer PR Expert Adds to Talent at APCO

Washington, D.C. (April 22, 2010) – Mischa Dunton, former senior public relations manager at LeapFrog Enterprises, Inc., joins APCO Worldwide as a vice president, Robert Schooling, managing director of APCO's Washington, D.C., office, announced today. Dunton has more than 14 years of experience in corporate and crisis communication, brand positioning and product public relations.

"Mischa combines strategic thinking with creative execution to produce measurable business results," said Schooling. "Her diverse mix of experience in gaming, toys and Web services is a tremendous asset to our ever-expanding team of experts, especially as our consumer portfolio continues to grow."

At LeapFrog, a leading developer of technology-based learning products, Dunton was responsible for all aspects of the company's public-relations efforts. She planned and executed extensive programs to generate product awareness, including establishing the company’s first Web-connected line of toys, launching a Mommy Blogger program and leading successful crisis-communication initiatives in response to the toy industry’s lead-related recalls in 2007.

Prior to her work at LeapFrog, Dunton was director of marketing communications at Plaxo, Inc., an online address-book service, where she led a comprehensive, integrated communication program that elevated Plaxo's visibility among a varied set of stakeholders. She also worked with The Multiverse Network to launch the company and its virtual-world and game-development platform.

"APCO is a worldwide leader in high-level communication consulting, and their clients' successes are testimony to their ability to increase awareness, manage reputation and drive business results," said Dunton. "I am excited to join this dynamic team and look forward to contributing my background in product public relations to help clients achieve their goals."

Dunton will be based in San Francisco, Calif.

About APCO Worldwide

Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. Headquartered in Washington, D.C., APCO clients include corporations and governments; industry associations and nonprofit organizations; and seven of the top 10 companies on Fortune's Global 500. APCO offers services related to business, industry and finance; media, public opinion and society; and government and public policy. The firm is a majority women-owned business. For more information, please visit www.apcoworldwide.com.

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Contact:
Elizabeth Wolf
202.778.1470
ewolf@apcoworldwide.com