Corporate Communication and Brand Specialist Joins APCO's Greater China Team

Beijing (November 15, 2010) – Melody Wong, former brand communications manager for UPS, joins APCO Worldwide as a director based in Beijing, Murray King, managing director of Greater China, announced today. Wong has 12 years of experience spanning agency and in-house work in public relations, corporate communication and product marketing.

As head of the brand in China for UPS, the world's largest package delivery company and a global leader in supply chain solutions, Wong managed a team of eight staff and oversaw the public relations, advertising and customer communication functions for the company. She was also the crisis communication and media counsel for UPS senior executives.

Having spent time in both Shanghai and Beijing, Wong built the UPS brand and team through a series of high-profile strategic and creative activities, including the planning and execution of marketing activities to maximize UPS's sponsorship of the Beijing 2008 Olympics. She also developed dedicated China-based corporate responsibility programs for UPS, including disaster relief programs and its first nationwide creative thinking initiative with Chinese universities.

Earlier in her career, Wong was the worldwide launch manager for Hewlett-Packard (HP), where she managed worldwide activities for new product introduction for HP's Business Printing Global Business Unit (GBU) based in Singapore. She was responsible for the communication and product messaging of the GBU's three main printing categories: business inkjets, mobile and versatile A3/B printers. A Singaporean fluent in English, Mandarin Chinese and Cantonese, Wong began her career at Edelman Public Relations Worldwide (Singapore).

Wong will lead a number of accounts for APCO in Beijing in a variety of industries, including education, health care, technology and nongovernmental organizations.

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About APCO Worldwide

Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. Headquartered in Washington, D.C., APCO clients include corporations and governments; industry associations and nonprofit organizations; and seven of the top 10 companies on Fortune's Global 500. APCO Insight, our opinion research division, deploys a full suite of sophisticated qualitative and quantitative research methodologies geared toward producing actionable outcomes for our clients. APCO Online, our online communication and social media division, creates sophisticated, results-oriented online campaigns to shape the real-world environment in which our clients operate, improving their bottom line and enhancing their reputation. For more information, please visit www.apcoworldwide.com.

Contact:

Contact:
Diana Chow
+852.2866.2313
dchow@apcoworldwide.com