Strategic Marketing
Marketing planning and strategy
We provide comprehensive and cost-effective strategic plans that help identify target audiences, key business and market opportunities, communication message platforms, tactical approaches and implementation and budget considerations.
Corporate positioning and branding
We implement a tested, research-based approach in defining the key attributes, unique selling proposition and competitive advantage of an organization to help position and strengthen its brand with target audiences. We help clients raise their profile, promote an issue/cause, product or program, or position key messages with target audiences.
Marketing audits
We provide expertise in evaluating an organization's marketing programs and their success, as well as providing assessments on market and revenue opportunities. We also assist organizations to assess their marketing capabilities, policies, budgets and structures.
Marketing campaigns
Our team of marketing consultants provides expertise in implementing and managing integrated marketing campaigns that reach the right audiences, clearly convey messages and create lasting impact. Integrated campaigns typically include advertising, media relations, web/interactive marketing, grass-roots activities and promotions.
Public education programs
We provide specialty services in developing plans and campaigns which employ social marketing principles and strategies for the public, NGO's and charitable organizations.
Corporate vision/mission development
Through a formal step-by-step system which includes stakeholder interviews, intensive workshops and assessments of business and marketing strategies, APCO helps organizations define their core identity, and clearly defines their role, mandate and vision.
Corporate philanthropy and sponsorship
Through a formal evaluation system we have developed, we can assess opportunities, define sponsorships, develop strategic alliances and identify funding opportunities.